Videos - Business of Apps

Learning From Sweatcoin’s Growth Engine

Business of Apps — Thu, 07 Dec 2023 14:31:15 +0000

During this session, Sweatcoin‘s Irina Ashkenazy shares her learning from their growth engine.

This video focuses on how Sweatcoin became the fastest growing H&F app in 2022 thanks to virality, network impact, and user-generated content.

#appgrowth #mobilemarketing #mobileappdevelopment #growthstrategies

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

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ASO Strategies for all: From Startup to Enterprise

Business of Apps — Thu, 07 Dec 2023 14:24:30 +0000

Anton Tatarynovich of Freeletics offered some excellent advice on maximising the effectiveness of your ASO tactics.

He discussed how the size and stage of an app’s lifecycle might affect the variations in ASO tactics during this session. This will make it easier for ASO teams at businesses of all sizes to identify potential development areas.

#appgrowth #aso #appmarketing #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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A New Approach in UA: Concept to Reality

Business of Apps — Thu, 07 Dec 2023 14:24:29 +0000

In today’s competitive app market, capturing and retaining the right audience is a paramount. As industries continue to evolve, convincing users about the unique value of your product has become increasingly challenging.

InnoGames GmbH’s Performance Marketing Manager, Deniz Kekeç delved into a new approach in User Acquisition: narrative marketing. She explains how rather than simply explaining the product, InnoGames immersed users in its story.

#userretention #useracquisition #appgrowth #mobilemarketing

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Designing Effective User Journeys

Business of Apps — Thu, 07 Dec 2023 14:24:29 +0000

Upselling products that are specifically tailored to a user’s need has long been the cornerstone of many businesses, both digital and not. However, the moment we consider this subject, inquiries come up:

how can the appropriate data be gathered?

Ways to get the user to communicate their needs?

After we have this data, how do we deliver the personalisation?

How would one define success?

In this session, Marton Varga from adidas’s Running app, will provide insights on how to design user journeys in order to target the right customers with the right product.

#appgrowth #aso #userjourney #mobilemarketing #personalization

Find out more information on App Promotion Summit events via the website and social media channels:

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Understanding Revenue Levers and Their Metrics

Business of Apps — Thu, 07 Dec 2023 14:24:10 +0000

ParshipMeet Group’s SVP of Product Development, Brad Richards, delivered a talk about revenue levers and the push and pull problems of hard and soft metrics.

Issues covered in the seminar include: –

How to develop a product that will be profitable depending on your industry, user base, and overall plan.

The domino effect of a decision (impact of one decision has on another), the need to reduce risk, and the importance of embracing these risks.

How to align your monetization strategy with your growth strategy.

#appgrowth #mobilemarketing #aso #monetizationstrategies #growthstrategies

Website: https://apppromotionsummit.com/

Facebook: https://www.facebook.com/AppPromotionSummit/

Instagram: https://www.instagram.com/apppromotionsummit/

Twitter: https://twitter.com/apppromotion

LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

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How to Be Successful as an App Marketer in a Privacy-Centric World

Business of Apps — Thu, 07 Dec 2023 14:18:51 +0000

Join Pan K. from Remerge, Marcus Letsch from Trade Republic, and Ayse Gulnur Velicangil from N26, to learn about setting up, running and evaluating your campaigns in a privacy-first future.

New privacy laws are changing the way the app marketing sector operates. Because of the ongoing repercussions of the ATT launch and the impending deployment of the Android Privacy Sandbox, marketers need to modify their approaches to make sure in-app advertising continues to be a profitable and effective channel for their company.

#appmarketing #privacyfirst #appgrowth #aso

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An Approach to App Growth Outside the App Stores

Business of Apps — Thu, 07 Dec 2023 13:20:55 +0000

Jakub Chour from HER App shares how to acquire users without paid marketing. He shares the do’s and don’t of organic growth outside of the App stores.

Jakub shares his thoughts about:
Referrals or Affiliates
AI Content for SEO
Shareables: Web-based mini-apps that your users would like and share

#appgrowth #organicgrowth #mobilemarketing #aso

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Successful ASO Strategies For A Changing World

Business of Apps — Thu, 07 Dec 2023 13:20:47 +0000

Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing‘s CEO, Dave Bell, shared evolving ASO strategies for the marketers.

He spoke about ASO, CRO and the importance of backlinks. He explained how Store Ads add to the campaign, but they should not be the only driving force. Dave discussed why it is important to optimize before and after downloads to increase engagement.

Dave shared tips and tricks and processes that can be implemented for a successful ASO strategy.

aso appgrowth mobilemarketing cro

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PANEL: Boosting User Engagement and App Retention

Business of Apps — Thu, 07 Dec 2023 13:19:41 +0000

This panel of experts includes:

Blacklane’s Head of Retention, Ioana Iordache

Delivery Hero’s Head of CRM, Tobias Lüder

Blinkist’s Senior CRM Manager, Isabelle Matuschka

Jon Genovard from ShareTheMeal, United Nations World Food Programme

Niklas Henckell from Jodel They will go over the best strategies and suggestions you can use to increase retention. The trends that our panelists anticipate seeing in the upcoming year will also be discussed.

#retention #engagementboost #useracquisition #appgrowth

Find out more information on App Promotion Summit events via the website and social media channels:

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PANEL: App Growth Strategies for 2024

Business of Apps — Thu, 07 Dec 2023 13:18:34 +0000

The panelists include Wendy Tai, Head of Performance Marketing at Wolt, Ara Salbashian, Head Of Digital Marketing at FREENOW, Alexander Beresford, Chief Growth Officer at Taxfix, and Rodolphe Helderwerdt, Head of Marketing at tandem.

This panel of experts talks about and covers helpful strategies from some of the finest apps available right now.

Their main focus is on:

effective team management.
what trends can be seen in the market
suggestions for app growth

#appgrowth #marketing #aso #growthstrategies

Find out more information on App Promotion Summit events via the website and social media channels:

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Live Podcast Recording: Mobile User Acquisition Show

Business of Apps — Thu, 07 Dec 2023 13:17:53 +0000

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Making the Most of TikTok

Business of Apps — Thu, 07 Dec 2023 13:17:48 +0000

Inna Sumovska from Hily — Dating App’s Tiktok Solutions explores how to use Tiktok for your advantage. She shares her ABC approach

A – creative analysis
B – broad audience
C – creators

The workshop will include audience insights, creative analysis strategies, examples of TOP winners and best practices for Creators working together.

#appgrowth #mobilemarketing #creatives #appmarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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Become a Market Leader Without Investing Billions

Business of Apps — Thu, 07 Dec 2023 13:17:44 +0000

This session, delivered by MoEngage, explores how to become a market leader without investing billions. He discusses what qualities top marketer leaders share.

He mentions 3 commonalities, all the top market leaders are:

customer obsessed

insights obsessed

partners obsessed

Moengage believes the key to success is retention and they also share some retention techniques with the audience.

#retentionstrategies #mobilemarketing #appgrowth #appmarketing

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Deezer’s Revamped App Growth Strategy

Business of Apps — Thu, 07 Dec 2023 13:17:38 +0000

Join Sherina Khalidi, Deezer’s VP of Growth Marketing as she discuss how Deezer, one of the largest, independent music streaming platforms shaped their growth strategy.

One of the major tips that she shared was good recruiting – hiring people who have a strong impact.

She shared 4 areas which Deezer worked on to increase profitability:

Media-buy operations

Pricing & Offers

KPI: Predictive LTV/SAC

User Journeys

#appgrowth #userjourney #profitability #mobilemarketing

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Boosting User Engagement through Personalization

Business of Apps — Thu, 07 Dec 2023 10:23:19 +0000

In this workshop, Lara Laue-Hochhalter from CleverTap, provides insights about how to user personalization at every step of the journey to increase user engagement.

She looked into how companies personalize, the categories and the step by step approach to generate revenue. She shared a personalization ladder with detailed steps.

In a nutshell, Lara shared the following steps to personalize:

Know your customers

Integrate technology

Scale in real-time

Proactive engagement

#appgrowth #userengagement #personalization #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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Mastering LTV & its Prediction

Business of Apps — Thu, 07 Dec 2023 10:23:06 +0000

Although it can be challenging to understand, LTV is crucial for managing a subscription business. Bahar Bölükbaşı and Batuhan Yılmaz , from madduck, are going to share tips and tricks to unlock that mystery in this workshop, so you can stop worrying about your profitability. This is true for both predicted and realised LTVs.

Additionally, we’ll explain how you can stop worrying about LTV altogether. Real-world case studies will demonstrate the efficacy of our methodology and demonstrate how you may avoid getting bogged down in LTV calculations by concentrating your time and efforts on activities that will increase your revenue.

#appgrowth #ltv #subscriptionbusiness #mobilemarketing #aso

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Strategically Maximizing Revenue for Subscription Apps.

Business of Apps — Thu, 07 Dec 2023 10:22:52 +0000

Join Léa Samrani, Product Advisor at unlikeany, for an in-depth session that explores the art of optimising revenue for subscription apps through user engagement and monetization techniques.

Find those low-hanging fruit that you can easily pick in order to improve your attempts at monetization. In addition, we’ll discuss paywall optimization and provide the most effective pricing strategies.

#optimization #userengagement #userretention #monetization #appgrowth

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Driving App Engagement With Empathy

Business of Apps — Thu, 07 Dec 2023 10:22:38 +0000

In this video, Nakshadil Ruiz Ghirardelli, Solution Consultant from UserTesting discusses why empathy is important and how world’s leading brands drive app engagement.

Discover how top brands connect with consumers, users, and new audiences to get insights into customer engagement, retention, and growth strategies. In the end, this will help you make decisions with fewer risks.

#growthstrategies #appgrowth #customerengagement #retention #mobilemarketing

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A Mobile Engagement Approach that Doubles MAU in 6 Months

Business of Apps — Thu, 07 Dec 2023 10:22:27 +0000

Join Jéssica Llarena from Decathlon International and Sophie O. from Batch as they talk about how their mobile engagement strategy has resulted in success, doubling Monthly Active Users (MAU) in 24 countries in just 6 months.

They share tips and tricks about how they combined automation and personalisation in their customer engagement strategy to grow. They shared how Decathlon seized opportunities from the current e-commerce trends to activate new strategic growth accelerators. Decathlon met the CRM goals which resulted in a higher purchased value and retention. Batch and Decathlon’s partnership added further value to the campaign.

#appgrowth #aso #mobilemarketing #appmarketing #mobileapps

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Creating and Evaluating an Effective UA Roadmap

Business of Apps — Thu, 07 Dec 2023 10:22:18 +0000

In this session, Natalie Drozd, will explore how to use different measurement techniques to optimize your user acquisition strategy.

Natalie mentions some of the challenges of using measurement strategies:
Measurement is a broad topic
It can be misleading
Numbers help create a narrative

She stresses on the importance of cohort analysis and explored a gamified approach with Q&A and immediate feedback along the way.

#appgrowth #mobilemarketing #useracquisition #aso #appmarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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SKAN 4 – Bridging the Gap Between Theory and Practice

Business of Apps — Thu, 07 Dec 2023 10:22:04 +0000

Pablo Perez from Admiral Media – Performance Marketing & Growth conducted this workshop.

The goal of this workshop is to improve your SKAN 4 strategic decision-making abilities through a practical, hands-on approach. With an emphasis on practical applications and use cases rather than abstract ideas, participants will understand typical errors in decision-making and obtain insightful knowledge from thorough SKAN 4 setup instructions.

It will help close the knowledge gap between theory and practice by interacting with real-world examples, guaranteeing a highly applicable and rewarding learning experience.

#appgrowth #appmarketing #mobilemarketing #aso

Find out more information on App Promotion Summit events via the website and social media channels:

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Mobile App Growth Loops

Business of Apps — Thu, 07 Dec 2023 10:21:50 +0000

Ekaterina Gamsriegler, Head of Marketing, Product Growth at Mimo, delivered a session about growth loops for mobile apps and how to make them work.

She spoke about what growth loops are and why do marketers need to use them. She then discussed the different types of loops:

Paid UA loops
Virality loops
Content loops

Ekaterina discussed what to implement, how to optimize it and when to let it go.

#appgrowth #aso #appmarketing #mobilemarketing #growthstrategies

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Cracking the Code of an Effective Mobile Strategy

Business of Apps — Thu, 07 Dec 2023 10:21:30 +0000

In this talk, RTL2 Fernsehen GmbH & Co. KG‘s channel lead Christoph Bock and Branch‘s Business Development Director Itay Droog share their strategies to increasing app engagement and adoption.

Branch and RTL2 talk about important strategies to keep consumers interested from the first download to ongoing engagement. Explore the success story of RTL and learn how mobile apps are transforming user engagement through personalised experiences, important KPIs, and the changing nature of user behaviour.

#userengagement #appgrowth #appmarketing #mobilemarketing

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Know Your App Campaigns’ True Value

Business of Apps — Thu, 07 Dec 2023 10:20:42 +0000

This session was delivered by Ben Jeger, VP EMEA at Moloco. He talks about how the industry has shifted, it’s implications and what can be done to overcome these challenges.

With the changes in the industry, measuring the true value of the ad campaigns has become increasingly complex for app marketers. So, he concludes that as a result, a click no longer shows users’ intent.

Ben suggests not to take performance at face value without auditing channels, rather test & learn – experiment with new measurement techniques.

#appgrowth #mobilemarketing #adcampaigns #appmarketing

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A Framework for Personalised Product Pages

Business of Apps — Thu, 07 Dec 2023 10:19:49 +0000

AppTweak‘s Head of ASO, Simon Thillay, discusses his comprehensive strategy for creating customized product pages and store listings, covering everything from ideation to tracking a custom page’s true effect on key performance indicators.

He gave a detailed overview about:

Custom Product Pages & it’s core benefits
Creating Custom Pages at scale
Prioritizing efforts
Design assets & measure success

aso ideation growthstrategy appgrowth mobilemarketing

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Surging Visibility vs Searching Keywords

Business of Apps — Thu, 07 Dec 2023 10:18:27 +0000

Jorge Játiva, ASO Manager and Quoc Anh Luong from Vinted talk about keyword optimization and it’s relevance in the current market. They shared practices other than keyword optimization that have worked well for their company.

They discussed why keyword optimisation is not as effective for their brand, however they explained that it is still very much significant for smaller companies.

appgrowth mobilemarketing appmarketing keywordoptimization crmmanagement

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PANEL: Leveraging Generative AI to Boost Your ASO Approach

Business of Apps — Thu, 07 Dec 2023 10:18:10 +0000

This panel of ASO experts includes:

George Natsvlishvili from Gamehives
Alper Taner, App Growth Consultant
Skylar Grabecz, ASO Manager, Picsart
Nadir Garouche, Senior UA Manager, Sandsoft Games

See how generative AI can revolutionise your ASO approach and get expert advice on how to get the most out of it in 2024 by watching this panel discussion.

#generativeai #aso #appgrowth #mobilemarketing

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How to Use ASA as Your Primary Source of UA

Business of Apps — Thu, 07 Dec 2023 10:17:52 +0000

Attend this presentation to learn about the hidden ASA auction dynamics that may increase installs and revenue while slashing CPA for small, medium, and big ad budgets by up to 8X.

#appgrowth #useracquisition #applesearchads #mobilemarketing

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How Investing in Creatives Helped Paired Grow

Business of Apps — Thu, 07 Dec 2023 10:16:36 +0000

Join Jessica Gotti, Head of Performance Marketing at Paired as she discusses:

the value of investing in creatives,
explains how Paired boosted their creative production, and
gives a broad rundown of their structure, which includes internalizing the creative team, putting processes in place, and setting KPIs.

#creatives #appgrowth #mobilemarketing #appmarketing #aso

Find out more information on App Promotion Summit events via the website and social media channels:

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The Subscription Market’s Most Important Lessons

Business of Apps — Mon, 02 Oct 2023 14:02:08 +0000

Kir, the CEO and co-founder of adapty, gave a short presentation about the state of iOS in-app subscripitions in the US 2023. He shared the key outcomes deduced from the subscription market. Kir gave insights into the key takeaways and how apadty can help save your time and grow revenue.

Find out more information on App Promotion Summit events via the website and social media channels:

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Learnings from Leading Growth Marketing

Business of Apps — Mon, 02 Oct 2023 14:01:27 +0000

Mansi Sharma, VP of Growth Mareting at MyFitnessPal, shared a presentation about the lessons she has learned about driving growth marketing throughout her professional career. She emphasized on the importance of leveraging research tools, good creatives, scaling media channels, triangulation of measurement, iterative hypothesis testing and expanding to other parts of the business.

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Strategies for Scaling Subscription Apps for Kids

Business of Apps — Mon, 02 Oct 2023 14:00:54 +0000

Luisa Zuleta, Growth Lead at Sago Mini, delivered a short talk about subscription apps for kids. She discussed her strategy for expanding in a privacy-centric world. Luisa suggested being adaptable to find out more about the customers and adpoting a customer-centric approach utilizing new, creative talent.

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ASO for Subscription Apps

Business of Apps — Mon, 02 Oct 2023 14:00:21 +0000

David Quinn from Gummicube, shares how mobile app marketers can get more visibility in the app stores especially for subscription apps. He highlights the significance of making the most of platform capabilities by creating customised product pages and store listings on Google and Apple to increase visibility, boost ranking, and engage customers.

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Boosting the Monetization Strategy Using AI

Business of Apps — Mon, 02 Oct 2023 13:59:34 +0000

In this video, Jenny Kay Pollock, Lead Monetization Manager at Together Labs, talks about using generative AI to boost your monetization strategy. AI will help navigate and adapt to the continually changing environment in the mobile marketing industry. She shared strategies and best practices to boost monetization.

Find out more information on App Promotion Summit events via the website and social media channels:

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Using AI to Gain a Competitive Edge

Business of Apps — Mon, 02 Oct 2023 13:58:36 +0000

Wesley Maclaggen, CMO of Marin Software, discussed how to use AI on Apple Search Ads campaigns. He stresses on the importance of using AI to make the most out of paid user acquisition and your investment. He presents a case study about one of their clients, PrettyLittleThing. He outlines three strategies to improve the outcomes of ASA campaigns: – How to provide the correct data to AI – Using AI – Consolidated reporting

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Reward Schemes Using Advanced CRM to Retain Subscribers

Business of Apps — Mon, 02 Oct 2023 13:57:50 +0000

Many subscription apps are able to acquire users, however they struggle to retain them and monetize from them. Karan, from LTV Labs shares 3 key observations that can help develop an effective reward program to increase subscriber engagement by 300%. The 3 key observations that Karan acquired by working with over 20 subscription apps are as follows:

– Adding value for subscribed users by creating a reward mechanism

– Work on customer retention as the marketplace is getting populated everyday

– Using CRM, a powerful tool to engage and retain users Karan also shared results from case studies of Blinkist and Black Lane.

Find out more information on App Promotion Summit events via the website and social media channels:

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Taking Preventative Measures for Subscriber Churn

Business of Apps — Mon, 02 Oct 2023 13:57:17 +0000

In this video, Vahe Baghdasaryan, Senior Growth Manager at CoinStats, delivered a talk about identifying signals and implementing preventative measures to avoid subscriber churn. He shared effective strategies for use case transistioning to retain users and prevent churn.

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Gaining Lifelong Customer Loyalty

Business of Apps — Mon, 02 Oct 2023 13:56:27 +0000

Optimove’s Senior Director of Sales, Dan Sterling, gave a talk about winning customer loyalty for life. He shared strategies on how to win customer loyalty. He emphasized the value of beginning with the client as opposed to promoting the product or the advertising channel. He advised against using a fragmented approach. He presented and discussed the client lifecycle segmentation model used by Optimove. The key takeaway from Dan’s presentation focuses on integrating predictive models to identify and generate more of your most valuable customers early on, which can help the marketers tailor their campaigns, products and channels.

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Optimizing Monetization By Providing a Positive User Experience

Business of Apps — Mon, 02 Oct 2023 13:55:31 +0000

Lana Dubinsky, a monetization and optimization consultant, spoke about optimizing monetization in a way to build user success, user loyalty and provides an upsell in a positive way. She suggests building user loyalty by prioritizing user experience for lasting success. Understanding your user, tracking their activities using AI, UI and machine learning in a positive way is a big part of optimizing monetization.

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7 A/B Tests to Boost Subscriptions

Business of Apps — Mon, 02 Oct 2023 13:54:45 +0000

App Masters’ Steve P. Young shares his experience from A/B Testing to boost subscriptions. To boost app growth, he places more emphasis on monetization than user acquisition. He shared the results from 7 A/B tests:
-To engage or not to engage?
-Paywall on onboarding?
-Discount on onboarding?
-Test your onboarding
-Hard or soft paywall?
-How many plans should we show?
-Call to Action (CTA)

Find out more information on App Promotion Summit events via the website and social media channels:

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PANEL: User Acquisition for Subscription Apps

Business of Apps — Mon, 02 Oct 2023 13:52:42 +0000

This panel of experts including Carolin Boa from AppFlyers, Nick Candler from The Meta Game, Annie Wang from Picsart, and Zamir Wassermiller from Textnow joined us at APS SanFrancisco 2023 to explore user acquisition for subscription apps. They talked about how to deal with the conflict between omnichannel consumer behavior and increasingly ambiguous consumer signals.

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Navigating the Changing Face of Modern Mobile Marketing to Adapt to the Era of Privacy

Business of Apps — Mon, 02 Oct 2023 13:51:40 +0000

Pan Katsukis, CEO & Founder of Remerge, and Yoni Eller, VP of User Acquisition at Scopely, joined us at APS SanFrancisco to share how to navigate the shift in modern mobile marketing with ATT and Sandbox to adapt in the age of privacy. They discussed the importance of adapting, growing and stretching youself in the modern industry to succeed.

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Web-to-app User Acquisition War Stories

Business of Apps — Thu, 06 Jul 2023 22:23:03 +0000

K Health serves a very wide range of medical issues using telemedicine, so it’s imperative to track how users come and why they do.

In this session from APS NYC, Andrew Tsui shared how K Health dealt with ATT and specifically user acquisition attribution, including the main factors that caused them to shift their tactics in 2021, what they did in 2022, and some lessons learned along the way.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The New Era of ASO: Conquer the Modern App Stores

Business of Apps — Tue, 04 Jul 2023 09:00:12 +0000

In this session, David Quinn of Gummicube shares how you can use the latest App Store placements, data and tools to your advantage or fall behind.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Are You Guessing Growth

Business of Apps — Tue, 27 Jun 2023 07:49:40 +0000

With more than 5M apps and games, getting downloads is not just about crafting the best app but rather about making all the right decisions. It’s easy to trust your gut for most of those instead of using data, and that’s why many apps fail.

Ariel Michaeli from Appfigures explores how to successfully implement data-driven decision making as part of your app growth strategy.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Generative AI’s Impact on Mobile

Business of Apps — Mon, 26 Jun 2023 12:46:07 +0000

The advances in Generative AI coupled with broad public access made possible through ChatGPT has made AI mainstream for many. The practical application of AI for content generation doesn’t stop with images and words, it has potential to improve mobile marketing, mobile app design and development in a way that hasn’t been done before.

But, what are the challenges we’ll also face in this new world where Generative also comes with flaws and fallacies? Nicole Castillo of News Corp joined APS NYC to discuss how to navigate this new space and lean into the benefits and where to be wary of the pitfalls.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Winning Retention and Winback Strategies From the Masters

Business of Apps — Mon, 26 Jun 2023 12:24:03 +0000

Marketers are well aware that they spend a lopsided amount of effort and money in acquiring new users, but not enough in retaining them. This workshop from APS NYC delivered by Michael Rao of Iterable and Steven Aldrich of Ragnarok provides a clear strategy for retaining your users with practical tactics that you can take back and launch quickly.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Rallying for Change How Collective Action Can Fix Bad Mobile Ads

Business of Apps — Mon, 26 Jun 2023 12:23:15 +0000

Bad mobile ads have become the norm — these poor experiences impact the entire ecosystem across users, publishers, and marketers. This video from APS NYC features Jimmy Morrow of Moloco sharing what you can do to help fix this issue and take action today.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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ASO Strategies for Engagement Breaking the 4th Wall

Business of Apps — Mon, 26 Jun 2023 12:21:54 +0000

This session from APS NYC delivered by Dave Bell of Gummicube focuses on the significance of personalized content for end users, as highlighted by Apple and Google recent feature releases. ASO continues to evolve -the era of generalized marketing is fading, and the key to success lies in personalization to attract more engaged users.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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ASO is Dead

Business of Apps — Mon, 26 Jun 2023 12:21:07 +0000

ASO is dead and we are now in the world of ASO 2.0. Nicole Weiss of Audible joined APS NYC to discuss why marketers need to go beyond meta data and creative updates to harness the full potential of both the App and Google Play Stores.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The Cross Platform Opportunity for Mobile Apps CTV Beyond

Business of Apps — Mon, 26 Jun 2023 12:19:45 +0000

Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U.S. alone, CTV ad spend has increased by 60% YoY.

In this video, Brenda Chen from AppsFlyer, Gregory Pang from Mistplay and Leslie Lacayo from Step breakdown the cross-platform opportunity for mobile apps – including why it matters, how cross-platform measurement has advanced, and key use cases to propel your growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post The Cross Platform Opportunity for Mobile Apps CTV Beyond appeared first on Business of Apps.

Start with The Customer and Win Loyalty for Life

Business of Apps — Mon, 26 Jun 2023 12:17:54 +0000

Customer loyalty is the holy grail for brands and marketers want to earn customers’ trust, develop long-term relationships, and keep them coming back time and time again. With customer data more accessible than ever before, marketers can precisely target them by offering personalized, relevant experiences.

At APS NYC, Optimove’s Dan Sterling explored what it means to start with the customer by driving loyalty, taking steps to improve retention, and which tools we should be using to deliver memorable customer experiences that keep them returning.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Strategic Analytics for App Growth

Business of Apps — Mon, 26 Jun 2023 12:17:34 +0000

Analytics is essential and the quarterback of any growth engine. The success of any company is decided by the quality of its decisions at all levels and the quality of decisions is determined by access to data and the ability to interpret it. Jeff Wang from Hiatus discusses how to always have one firm foot in analytics to determine strategy for growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Rebuilding User Acquisition

Business of Apps — Mon, 26 Jun 2023 12:16:45 +0000

User acquisition for apps is constantly changing with new rules and processes in play. InMobi’s Dharak Desai hosted a panel discussion with Todd Kane of BEGiN and Alon Rivel of Soothe to explore how to effectively manage campaigns and channels in this continuous maze.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Lifecycle Marketing: From Getting Started to Scaling Up

Business of Apps — Mon, 26 Jun 2023 12:16:18 +0000

Connecting with your customers from their very first purchase or action to far beyond never goes out of style — but how you reach those customers and how you stack your lifecycle marketing teams to support that customer journey must evolve at each stage of growth.

In this video, Jessica Owen shares tips and lessons learned from building and scaling lifecycle teams from the earliest days to full scale-up growth, including the scope, people, tools, and reporting you’ll need at each phase.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Content that Connects: Building Connections and Community through In-App Content

Business of Apps — Mon, 26 Jun 2023 12:15:25 +0000

In this session from APS NYC, Louisa Kinoshi of Bumble delves into the powerful world of in-app content and explore how it can revolutionize your app marketing, user engagement and retention. Louisa highlights valuable insights and practical tips on leveraging in-app content to build connections, foster community, and take user engagement to new heights.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Content that Connects: Building Connections and Community through In-App Content appeared first on Business of Apps.

The Generative AI Revolution

Business of Apps — Mon, 26 Jun 2023 12:11:51 +0000

Fabien-Pierre Nicolas and Ashu Gowda of Wealthfront joined APS NYC to deliver a workshop on generative AI and they discussed how to best apply all the new generative AI tools to make a difference on your user acquisition, your ASO and even for your mobile engagement and monetization.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Next Gen Measurement How Modern Growth Marketers are Adapting Strategies to Drive Growth

Business of Apps — Mon, 26 Jun 2023 12:11:03 +0000

Watch this session from APS NYC where Emily Cash of Adjust chats with Yi Gong of Tilting Point and Rockford Yapp of Public.com about how leading marketers are altering how they measure the success of marketing campaigns in this new era of privacy-compliant measurement. They shared valuable insights on how to effectively execute marketing campaigns on iOS and how marketers are preparing for the upcoming Google Privacy Sandbox.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to build a Powerful Loyalty Program to Engage Customers Long term

Business of Apps — Mon, 26 Jun 2023 12:09:47 +0000

Customer retention these days is becoming more and more complicated that even most advanced CRM or Performance Marketing tactics aren’t enough to drive long-term lifetime value.

At APS NYC, Alexander Guerra of Baz reviewed how dual-engagement programs like loyalty and membership can work well to increase switching cost for any company.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The Role of “The Product” in your App Growth Strategy

Business of Apps — Mon, 26 Jun 2023 12:08:47 +0000

Often times, as we think about the growth of our products, we get so caught up in the primary strategies and KPIs of our industry that we lose sight of one of the key reasons people pay for something: The Product

In this session from APS NYC, Andrew Rauner of Dow Jones talks about how to pair various traditional growth strategies with actual, tangible, core product improvements that will be a delight to your customer base, and your product counterparts.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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ASO in 2023 Status Quo Trends and Predictions

Business of Apps — Mon, 26 Jun 2023 12:07:42 +0000

George Natsvlishvili of GameHive and Benjamin Burgess of Life360 joined APS NYC to dive into all things app store optimization. They covered what trends they are seeing, what to prioritize in your campaigns and new features to shout about.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post ASO in 2023 Status Quo Trends and Predictions appeared first on Business of Apps.

ROAARRR The Growth Framework Used to Grow Postmates, Soothe and Brigit

Business of Apps — Mon, 26 Jun 2023 12:05:48 +0000

Watch this session from APS NYC where Brigit’s George Revutsky explores the product-led growth framework where prioritization, scaling UA, testing, growth killers and other factors lead to a successful app growth journey.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Getting You to Your Next Favorite Song: Audiomack, Onboarding, and the Cold Start Problem

Business of Apps — Mon, 26 Jun 2023 12:04:36 +0000

Audiomack have to get users into the app as quickly as possible while simultaneously finding them a song they will like in a fraction of a second.

Christopher Dalla Riva joined us at APS NYC to discuss the various improvements Audiomack have made to their user onboarding flow that not only have led to dramatically higher account creation conversion but have also found people music that they want more quickly.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Getting You to Your Next Favorite Song: Audiomack, Onboarding, and the Cold Start Problem appeared first on Business of Apps.

Supercharging App Engagement and Retention

Business of Apps — Mon, 26 Jun 2023 12:01:08 +0000

In this panel, Christian Lay of CleverTap chatted with Stacy Earl of Cardiogram, Taylor Gobar of HER, Sukriti Chadha of Spotify and Omar Kaywan of Goose Insurance. They discussed top tips and strategies you can implement to supercharge your retention and shared what trends they expect to see in the coming year.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Fireside Chat: How to Optimize your UA Strategy and Nail your Creative Campaigns

Business of Apps — Mon, 26 Jun 2023 11:59:25 +0000

At APS NYC, Peggy Anne Salz of Forbes sat down with Spotify’s Ryan Kim to discuss how you can transform your UA strategy by focusing on creatives. They explored best practices for producing, testing and running campaigns.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Fireside Chat: How to Optimize your UA Strategy and Nail your Creative Campaigns appeared first on Business of Apps.

Building a Social Commerce Growth Loop

Business of Apps — Mon, 26 Jun 2023 11:54:00 +0000

Marli Bergner of Hopper joined us at APS NYC to share the effective implementation of Social Commerce as a growth strategy in the travel industry. This session shows how Hopper is focused on customer-centric products that foster social interactions, and shares valuable insights from their most successful Social Commerce initiatives to date.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Building a Social Commerce Growth Loop appeared first on Business of Apps.

Mobile App Subscription: 5 Learnings from Femtech

Business of Apps — Thu, 06 Apr 2023 08:46:20 +0000

Rosie Hoggmascall delivered a session at APS London focused on mobile app subscriptions and how to create a successful subscription model and strategy. Rosie covers everything from how to go from pricing your first tier to optimising your monetisation flows to maximise revenue growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Mobile App Subscription: 5 Learnings from Femtech appeared first on Business of Apps.

Driving App Growth Via Cross-Channel Messages

Business of Apps — Thu, 30 Mar 2023 12:24:01 +0000

El Shuttleworth from Iterable gives a presentation about how to drive app growth through cross channel messages. She explains the importance of cross channel messaging. Watch this video to learn how having a data driven cross channel strategy enables you to individualize, harmonize and adapt your marketing strategy at scale. She backed up her findings through examples and statistics.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Growing Your App Downloads With PR

Business of Apps — Mon, 27 Mar 2023 13:55:51 +0000

Jessica Alderson, CEO of So Syncd, delivered a session about growing your app downloads with public relations. She explained how PR is linked to app downloads. She shared marketing and PR strategies that have proved successful for So Syncd.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Growing Your App Downloads With PR appeared first on Business of Apps.

Growth Engine for App Store 2023

Business of Apps — Mon, 27 Mar 2023 13:55:36 +0000

David Martin and Eugene Lesechko from SplitMetrics delivered an insightful session about the growth engine for App Store in 2023. David emphasizes on the importance of having a well-thought out, holistic approach in the current ecosystem. They shared ways to leverage App Store Optimization, Apple Search Ads, and CPP to maximize app growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Growth Engine for App Store 2023 appeared first on Business of Apps.

Uplifting Apps Using User Reviews

Business of Apps — Mon, 27 Mar 2023 13:55:05 +0000

Simon Thillay and Benoit Deslandes form AppTweak discussed how to uplift apps using user reviews and demonstrated capability of AppTweak’s tool, Atlas. They shared strategies to sort through user reviews to find something concrete and constructive that may help the app improve it’s performance. Next they discussed ways you can turn those user reviews into actions to enhace app performance. Lastly, they shared tactics to scale the model.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Optimizing Apple Search Ads Performance using CPPs

Business of Apps — Mon, 27 Mar 2023 13:54:45 +0000

In this video, Emre from MobileAction covers how to effectively utilize Custom Product Pages to maximize Apple Search Ads performance. He highlights the importance of ASA and what you can do with it. 71% of customers expect personalized communication/offers. He shares strategies to effectively utilize CPPs to enhance ASA performance, which will drive acquisition and boost app growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Driving Acquisition with Data and Design

Business of Apps — Mon, 27 Mar 2023 13:54:24 +0000

In this session, ConsultMyApp’s Apitchaya and James gave a presentation about strategies to leverage data and design to drive user acquisition. Navigating a maturing mobile market is an ever-growing uphill battle. They discussed the challenges of a maturing mobile market faced by marketers. They shared strategies for apps to optimize data and design to stand out, which would ultimately drive acquisition and revenue.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The Complete Guide to ASA

Business of Apps — Mon, 27 Mar 2023 13:54:02 +0000

App Masters’ Founder, Steve Young presented the complete guide to Apple Search Ads in this session. He broke down the guide to ASA into steps and explained it through examples. Watch this video to learn how to leverage ASA to maximize app growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: Rebuilding User Acquisition

Business of Apps — Mon, 27 Mar 2023 13:53:29 +0000

Watch this video for a panel discussion about rebuilding user acquisition to adapt to the changing rules and processes. This panel includes Michael from InMobi, Sam from Replay Gaming, Jessica from Paired, and Catherine from UNiDAYS. The panelists spoke at length about strategies to boost user acquisition and engage users after install.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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UA Strategies and Effective Ad Analysis

Business of Apps — Mon, 27 Mar 2023 13:53:07 +0000

In this video, Summer Liu from SocialPeta, gave a presentation about data driven mobile user acquisition strategies and successful creatives analysis which provided some very interesting insights into global marketing trends as seen in 2022. Towards the end of the session, she shared insights about global advertising.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post UA Strategies and Effective Ad Analysis appeared first on Business of Apps.

Developing a Successful Creative Strategy for Social Channels

Business of Apps — Mon, 27 Mar 2023 13:52:42 +0000

Are you interested in developing effective creative strategies for social channels? Join Stefana Pesko from Product Madness as she shares interesting insights into the statistics of the failure of creatives. She highlights the importance of good creatives to boost user engagement, acquisition and retention, while scaling the costs. Watch this video to learn about the ways you can develop effective creative strategies.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Using Influencers and Referrals to Grow Your App

Business of Apps — Mon, 27 Mar 2023 13:52:14 +0000

At APS London, Sweatcoin’s Irina Ashkenazy, delivered a session about fueling your company’s growth engine through influencers and referrals. She shared the story of how Sweatcoin became the largest health and fitness app of 2022. To learn about best practices and strategies to maximize app growth, watch this video.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Using Influencers and Referrals to Grow Your App appeared first on Business of Apps.

Leveraging Contextual Data for Performance Advertising

Business of Apps — Mon, 27 Mar 2023 13:51:46 +0000

Join Alex from Moloco, for an insightful session about leveraging contextual data for performance marketing. She shares the findings and results from the experiments that Moloco has been conducting to tackle marketing in a privacy-first world. Watch this video to learn about strategies to improve performance by using contextual data.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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App Growth Via Mobile Marketing Despite a Downturn

Business of Apps — Mon, 27 Mar 2023 13:51:22 +0000

Dev Darbar from Branch talks about ways apps can still grow and thrive during a downturn. He discusses the impact of a recession on mobile marketing and shares the strategies to boost app growth by unlocking additional value by focusing on ROI.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Driving Personalization at Scale with Data

Business of Apps — Mon, 27 Mar 2023 13:50:35 +0000

Ingrid Thorpe joined APS London on behalf of MessageGears and Swrve, to talk about using data to drive personalisation at scale. She started by delving into the importance and relevance of mobile marketing. Ingrid talked about the significance of personalization of creatives to boost user engagement. Watch this video to learns tips and tricks of driving personalization at scale with data.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Maximizing Growth Through Personalization

Business of Apps — Mon, 27 Mar 2023 13:27:15 +0000

In this workshop, Wout from CleverTap talked about gearing up to climb the personalization ladder and maximize growth. He provides insights into a framework to increase user engagement through personalization at every step of the user journey.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Maximizing Growth Through Personalization appeared first on Business of Apps.

How Albert Heijn achieves 16% conversion on its offer program with personalized In-App Messaging

Business of Apps — Mon, 27 Mar 2023 13:26:58 +0000

Simon Dawlat from Batch and Ottelie from Albert Heijn gave a presentation about how Albert Heijn achieves 16% conversion on its offer program with personalised in-app messaging. Ottelie shared Albert Heijn’s mobile app strategies that have proved successful and they discuss and analyse use cases to learn how to boost the bonus box with in-app messaging.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post How Albert Heijn achieves 16% conversion on its offer program with personalized In-App Messaging appeared first on Business of Apps.

Using Product-led Growth as a Marketing Tool

Business of Apps — Mon, 27 Mar 2023 13:26:15 +0000

Adam Greco from Amplitude gave a talk at APS London about product-led growth as the new form of marketing for apps. He shares the trends and forecasts about marketing and why it is important to know about product-led growth as a tool for marketing. He focuses on why and how product-led growth has changed marketing and ways to succeed in the future.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Using Product-led Growth as a Marketing Tool appeared first on Business of Apps.

Driving Conversion of SMS by 2X at Half the Cost

Business of Apps — Mon, 27 Mar 2023 13:25:48 +0000

Sendbird’s Adena DeMonte shared an insightful presentation about the missing channel (SMS) in omnichannel. She shares strategies about how to drive twice the conversion rate of SMS messages at half of the cost.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Driving Conversion of SMS by 2X at Half the Cost appeared first on Business of Apps.

Boosting LTV Through Customer Retention

Business of Apps — Mon, 27 Mar 2023 13:24:31 +0000

One Signal’s Megan Patrylak delivered a talk about transforming life time value (LTV) of users in comparison with customer acquisition cost (CAC) through retention. In this session, she focused on customer retention, what it looks like and how to shift the focus from acquiring users to increasing the LTV of existing users.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Saving Budget and Finding New Revenue During a Recession

Business of Apps — Mon, 27 Mar 2023 13:23:12 +0000

Salman Chaudhry, VP of Sales at Sensor Tower, answers a frequently asked question of how to win a downturn. He analyzes how publishers are saving budget and finding new revenue during a recession. In this session, Salman looks at 3 use cases of how different brands have attempted to adapt to the given changes and shares strategies to win a downturn.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Saving Budget and Finding New Revenue During a Recession appeared first on Business of Apps.

Dorothy Perkins’ Path to Accelerated Growth

Business of Apps — Mon, 27 Mar 2023 13:21:30 +0000

In this session from APS London, Laricea Roman-Halliday from Dorothy Perkins talks about accelerated growth in terms of the competitive world of fashion. This case study was used as a reference for best practices to drive app growth, with Laricea sharing some facts and figures about the impact of COVID-19 on mobile usage and the impact of the privacy setting on app growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Dorothy Perkins’ Path to Accelerated Growth appeared first on Business of Apps.

UGC Creatives for TikTok Marketing

Business of Apps — Mon, 27 Mar 2023 13:21:06 +0000

Product Madness’ Aykut Subekci discussed the importance of user generated content creatives for TikTok marketing. He showcased Product Madness’ 4 step approach to using UGC Creatives for effective TikTok marketing to drive growth and boost revenue.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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State of Mobile Trends 2023

Business of Apps — Mon, 27 Mar 2023 13:20:33 +0000

David Woods, Director of Sales at data.ai, delivered the opening address of APS London 2023. He began by sharing some key market trends for the state of mobile from 2022 and moved on to future predictions for 2023. An overview of the mobile market was analyzed during this session. He concluded the session by sharing the tactics and trends for finding growth and performance in 2023.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post State of Mobile Trends 2023 appeared first on Business of Apps.

PANEL: Supercharging your App Engagement and Retention

Business of Apps — Mon, 27 Mar 2023 13:17:26 +0000

Watch this panel discussion about strategies for supercharging your app engagement and retention. The panel of experts includes Hannah Parvaz, founder of Aperture, Léa Samrani of Uptime, Tanya Saboo of Laundry Heap, and Moshe Demri of optimove. The panelists shared various real-life examples and current strategies to boost app engagement and retention.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Key Takeaways from Scaling a Global Community

Business of Apps — Mon, 27 Mar 2023 13:17:00 +0000

Smule Inc’s Antoaneta Hristova delivered a presentation at APS London about scaling a global community and how users can help build your business. She started by sharing factors that help retain and monetize users.

She shared her findings about what drives the users to stay and be active after the download. User-requested features, testing out new features, and receiving user feedback are just a few of the ways Antoaneta lists that people can assist you in growing your business.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Channel & Influencer Testing for Performance Marketing

Business of Apps — Mon, 27 Mar 2023 13:16:30 +0000

Caitlyn Hill from Glorify gave a presentation about increasing conversion rates with channel testing and influencer marketing. She delved in details about channel testing and performance marketing. She concluded the session by linking testing and influencer marketing, with some examples from a case study.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: App Growth Strategies 2023

Business of Apps — Mon, 27 Mar 2023 13:15:42 +0000

Watch this video for a panel discussion about app growth strategies for 2023. The panel includes Gaston Rendelstein of AppsFlyer, Greg Turtle of what3words, Claudia Whyte of Howbout, and Stuart Jones of Dominos. The panelists talk about leveraging Data and AI tools as part of their growth strategies and the importance of cross-channel marketing was also discussed, along with other strategies that have worked for them to boost app growth.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Tips for Defining USPs for Games and Apps

Business of Apps — Mon, 27 Mar 2023 13:15:11 +0000

In this short talk, Danil Moskovoy, the Director of Growth at Tripledot Studios, discusses creatives and their importance. He talks about the importance if understanding the context for user acquisition to attract new, active users to boost app growth. The do’s and don’ts of defining effective Unique Selling Points were also discussed during this session.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: Modern Growth Mindset

Business of Apps — Mon, 27 Mar 2023 13:14:27 +0000

Watch this video for a panel discussion about growth mindset and how we can embrace industry changes as an opportunity for growth and innovation. The panel includes Frederik from Adjust, Bogdana from Sweatcoin, and Sam from Kurve. The panelists discussed the most important elements of the modern growth mindset.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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5 Efficient Ways of Building a Worldclass Product

Business of Apps — Mon, 27 Mar 2023 13:14:01 +0000

Deliciously Ella’s Lisa Pickett starts out by sharing what she has learned about maximizing her resources. She shared clear, actionable tips for anyone starting out on the journey of working in tech. She concluded the session by offering solutions to real-world problems.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Growing Whilst Achieving Product Market Fit

Business of Apps — Mon, 27 Mar 2023 13:13:33 +0000

Nathan Hudson, formerly of SPOKE, gave an interesting talk at APS London about product market fit and the role it plays in app growth. He shared how SPOKE achieved product market fit whilst growing 20% month over month and discussed the challenges faced by companies to achieve product market fit whilst maintaing user engagement and retention, with limited budget. He concluded the session with strategies for growing whilst achieving product market fit.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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5 Takeaways from Nude’s Success in 2022

Business of Apps — Mon, 27 Mar 2023 13:10:57 +0000

Yoann Pavy, the CMO at Nude, delivered an inspiring talk about how Nude has grown to 300,000 users in a span of 12 months. He attributes the success to a combination of various things, such a app features, problem-solving, user acquisition and retention, and product-market fit. He shares challenges they faced and the 5 lessons learned from the growth of Nude in 2022.

Find out more information on App Promotion Summit events via the website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Designing an Effective Growth Formula

Business of Apps — Wed, 04 Jan 2023 10:01:50 +0000

Leading the global growth operation in Podimo, Jeff Aksengor discusses how to be creative and remain focused on finding your app’s growth formula. He aims to inspire app developers to think differently about growth leadership by introducing the concept on “Needle Movers.” He shared the experience of how his company created their growth formula, as well as tips and best practices to develop a success app growth formula.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Developing Cross-Channel User Journeys That Can 4X Your Revenue

Business of Apps — Wed, 04 Jan 2023 10:01:48 +0000

In this video, Iterable’s Philip Johnson analyzes how organizations can design cross-channel user journeys to produce enjoyable experiences that drive growth. He focused on the marketing angle of the approach and explained how to use various data kinds to build an efficient cross-channel campaign. He brought this to life by giving a customer example.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The Future of Attribution

Business of Apps — Wed, 04 Jan 2023 10:01:47 +0000

AppsFlyer’s Mati Bochenczak discusses the prospects for mobile attribution in the future. Mati explores the evolution of mobile attribution trends over time and potential future directions.

He emphasizes the significance of privacy-centric measurement and attribution of holistic marketing. He talks about how marketing revolves around developing connections with the businesses, the consumers and the whole holistic mobile ecosystem. He talks about a recent trend that was found where companies have profited from integrating User Acquisition and CRM teams rather than treating them as separate entities.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Supercharging your App Proposition with User Insights

Business of Apps — Wed, 04 Jan 2023 10:01:47 +0000

Lisa Kennelly from Klarna talked about harnessing user insights to boost your app proposition. She highlighted how to understand client demands effectively through conversing with the client.

According to Lisa, it’s critical to comprehend consumer behaviour and the customer journey in order to determine what the customer needs and how your app may best meet those demands. She suggests that your app proposition can be made more compelling if it focuses on solving consumer problems and using that as a marketing tool.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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App Growth Strategies from Fabulous and HER

Business of Apps — Wed, 04 Jan 2023 10:01:47 +0000

Nat from Fabulous and Jakub from HER spoke at APS Berlin about app growth strategies. They shared growth models for subscription based apps by acquiring quality users at a low expense, activating users and generating revenue, and acquiring user loyalty. Nat talked about the UA-centered strategy for increasing revenue and profit, whilst Jakub from HER focused on the Monetization-centric strategies.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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ASO Strategies for 2023

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Watch this video for a panel discussion to learn about ASO strategies for 2023. The panel includes George from Air Apps, Dora from Trade Republic, Jevgen from Tilting Point and Nika from Ada Health. The panelists spoke about why every marketer needs to focus on app store optimization. They evaluated ASO’s key trends and what to watch for in 2023.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to Increase Revenue with ASO & Product Onboarding

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Join Elena from App Radar and Tobias from Fastic to learn about how to increase revenue with ASO and product onboarding. They talked about creating high performing app store listing and nurturing it with effective product onboarding. They shared strategies about customer engagement, retention and conversion from their respective companies’ experiences.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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ASO Ecosystem Changes and Must-Have Strategies for 2023

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Gummicube’s David Quinn talked about the current state of app store optimization and where it’s heading in 2023. The features that have been added to the ASO ecosystem were discussed. They shared the strategies to deal with the changes as well as the the features that have remained unchanged, to flourish in the coming year.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Optimizing Customer Engagement with Multivariate Testing

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Alejandro Hernandez of Babbel, spoke at APS Berlin about optimizing customer engagement with multivariate testing. He discussed how to increase velocity and decrease the efforts necessary to run tests with multivariants on CRM campaigns. He shared which channel, message and feature is the best when it comes to engaging users. He also explained which stakeholders would be the most beneficial to work with, when developing an algorithm. Learn more about the Multiarmed Bandit rollout at Babbel and how they are maximizing consumer engagement by watching this session.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How BVG Jelbi Achieved 5x MAU Growth in 12 Months

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

In this video, Simon Dawlat from Batch and Julia Roitsch of the BVG Jelbi App, delivered a talk about how to make your app stand out. They talked about the BVG Jelbi app’s journey since its launch in 2019. They shared how BVG Jelbi is different from other apps in the MaaS (Mobility as a Service) market. They showcased how BVG Jelbi has multiplied their monthly active users by 5. They shared lessons learned as well as CRM engagement tactics that they have put in place to acquire users and drive growth.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How In-app Retargeting Complements your User Acquisition Strategy

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

An expert panel discusses how in-app retargeting complements your user acquisition strategy in this video. The panel includes Kate from Remerge, Marta from Emyze, and Renata from Quadcode. The panelists explore best practices for creating successful engagement campaigns and talk about how in-app retargeting is the key to a retention plan that works.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The New Status Quo, 1.5 Years Post ATT

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Thomas Petit, a specialist in app marketing, discussed how user acquisition will be in 2022. He talked about store trends, ad measurement, and network/channel evolution. He advised where to operationally concentrate and shared his observations of the ongoing ATT maze.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Recession-proof Mobile Marketing: How to Grow and Thrive

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Join Andy of Phiture and Lain of Branch, for an insightful session about recession-proof mobile marketing strategies. Together, they analysed the effects of the recession on mobile marketing. This workshop guides you through all the strategies you can instantly adopt to keep expanding your business amid a downturn in the economy, from focusing on earned channels to lean strategies, thoughtful investments, and data-driven research.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to Generate Conversions in 15 Seconds

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Xinyi from Customlytics talks about tactics to generate conversion in 15 seconds. She shared how Customlytics got awarded a “best practice” in the mobile category by Tiktok. Watch this session to get insights about how to increase brand awareness and sales through a targeted advertising campaign, while simultaneously focusing on a specific USP.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Turning Influencer Marketing into a Cornerstone of your Marketing Mix

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Influencer marketing specialist Marion Balinoff presented an insightful presentation on how to make influencer marketing a key component of your marketing strategy. She compared different social media platforms and their effectiveness when it comes to influencer marketing. Marion explores the best strategies to kick-off influencer marketing and how to make it a cornerstone of your campaign.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Unlocking User Acquisition with Influencer Marketing

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Ada Health’s Sun Park, Senior Performance Marketing Manager, gave a presentation on the use of influencer marketing to increase user acquisition in unknown markets. She discussed influencer sourcing strategies used by Ada and their experience of using influencer marketing to unlock UA in Tanzania. Watch this video to learn about Ada’s key takeaways and the do’s and don’ts of influencer marketing as revealed by Sun.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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2023 Influencer Marketing Outlook: Top Trends to Plan for

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

In this short presentation, Lucia from Tatam, shares key statistics, trends, and data for influencer marketing for 2023. She provides an overview of the patterns that were seen in 2022 and those predicted for 2023. She discusses the complexity and challenges confronting influencer marketing agencies, such as inflation, creator economy, recession, and new and stricter privacy laws. Lucia offers advice on how to prepare for the future to have effective influencer marketing campaigns.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Using Micro-influencers in Performance Marketing

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Last year, Denis Sevastianov, the Chief Marketing Officer of Prequel Inc., spoke at APS Berlin about the effectiveness of micro-influencers in performance marketing. He provided some really insightful information about why Prequel Inc. uses micro-influencers. Denis described the 8-step process his company uses to collaborate with micro-influencers for performance marketing.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Life after download™: Driving Better Mobile App Experiences

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Join Georg from Airship and Rushil from Douglas, for an insightful session about life after download. They talk about how to engage customers after acquiring them, so that they turn in the valuable, loyal users. They share strategies and tactics about how to drive better mobile app experiences for app growth. Georg went on to highlight the importance of enhancing mobile app experiences and supported it with some statistics about mobile users. Rushil and Georg demonstrated how they are driving positive results through examples and sharing tips & tricks.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to Find User Friction & Innovate your App with Confidence

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Oskar Stenzel, Regional VP at FullStory highlighted the importance of the mobile. He shared the tools and strategies of measuring growth and effectiveness in mobile apps. Oskar also discussed some of the most important lessons he gained from his experience. He discussed growth strategies for mobile apps as well as methods for making user-centered, data-driven decisions for your mobile app experience.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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What we’ve Learned by Reverse Engineering the App Stores

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Reverse engineering the App Stores has taught Simon and Jonathan from AppTweak some valuable lessons. They agreed that creating an Atlas and converting the essential dynamics of the app store into data points were crucial steps in developing a structural understanding of app stores. 3 important takeaways from Atlas were also shared by them. The session was concluded with a discussion of the value of testing popular hypotheses and a fresh set of tools for app store acquisition.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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App Engagement Strategies

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Watch this video for a panel discussion about app engagement strategies. This panel of experts includesWout Laban from CleverTap, Roma Sieradzka from LOVOO, Tobias Lüder from Delivery Hero, Loana Lordache from Blacklane and Jelena Zbijowski from Blinkist. The panelists shared strategies and best practices from their respective companies about how they manage their customer relations to increase the retention rate.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Scaling a Mobile App in the User Privacy Era

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Watch this panel discussion about channel diversification and scaling a mobile app in the user privacy era. The panel includes Shumel from InMobi spoke to Martina from PhotoSi, Radostina from Jam City, and Saida Sabir from Kptn Cook.

Watch the video to find out how to scale your user base across paid advertising channels.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Seeing Beyond What You Can Track to Boost Volume and Revenue

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Jessica, the performance marketing leader at Paired, speaks about the history of the app and how it aspires to be the industry leader on a global scale.
She explains why it is poor practice to rely solely on numbers! She speaks of looking beyond what you can see and track. Jessica discusses Paired’s performance marketing techniques and how they track TikTok, Facebook (Reels & Stories), and influencer marketing to boost their volume in terms of traffic and revenue.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Mobile Growth Nightmares

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Andy Carvel from Phiture and Jessica co-hosted the session about Mobile Growth Nightmares. To discuss what they learned about mobile growth through their mistakes, failures and blunders, they were joined by guests, Anna from Blinkist and Eva from Captain Cooks. Together, they provide insight into the their best practices and key takeaways for mobile growth.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Building a World-class App Growth Experimentation Approach

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Watch this video to learn about the advantages of experimentation processes and how they aid business growth, covered by Alex from Taxfix .

Alex discusses the optimal approach for experimenting, his personal knowledge of it, and the trials and errors he made. He talked about the connection between growth and experimentation. He outlines four recurring patterns that he has noticed over time while researching various companies.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Leveraging Behavioural Science in Onboarding and Lifecycle Marketing

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

In this video, Vahe from CoinStats explains how he has been able to improve onboarding and lifecycle marketing by applying behavioral science methods and theories. He explained how onboarding was developed using a variety of data collection, analysis, and segmentation techniques. They were able to make the required improvements because this assisted them in identifying prevalent issues and problems. Vade provided advice as well as the most important lessons learned from CoinStat’s experience.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Developing Features to Enable Product Growth

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

The dos and don’ts of unlocking product growth were discussed during this session led by Dmitry from Fishbrain. He gives an example of how Fishbrain unites its product and marketing teams to collaborate in order to foster product-led growth.

He underlines the need of working together to make sure that the features developed and marketed are aligned and coherent. He discusses the aspects of products that promote growth and successful marketing. Dmitry discusses increasing customer engagement and retention and how external and internal variables affect it.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Converting Holiday Shoppers Into Repeat Customers

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

Maike Haberkorn gave a short talk about how to retain and convert holiday shoppers to repeat customers, particularly during the economic recession. She demonstrated why mobile app retention is key to boosting revenue. After a consumer has made a purchase, she stressed the value of gratifying them so that they will come back and become devoted customers. Maike offered advice on how to increase the retention rate through customer satisfaction.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Delivering Personalisation Among Data Chaos

Business of Apps — Wed, 04 Jan 2023 10:01:46 +0000

In this short talk, David Crouchley of mParticle was joined by Karan Gupta from Marley Spoon and Julian Wilden from C&A.

They discussed different ways of collecting user data to drive growth. They discussed the difficulties brought on by the amount of customer data. David highlights the importance of being adaptive with customer data to derive value from the data. They talk in detail on how to best leverage the various methods to acquire the data and how to personalise it successfully to come up with the optimum tech marketing stack.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to use TikTok to Drive User Acquisition

Business of Apps — Tue, 06 Dec 2022 05:18:32 +0000

Nadia Khafajova from TikTok shared tip and tricks, and insights into leveraging Tiktok to drive user acquisition. Tiktok is an entertainment platform and focuses on the content, trends and discovering new brands. She explains how Tiktok contributes to revenue generation. Nadia highlights the significance of Tiktok for improving performance. Data suggests that Tiktok users are more active and engaged in the apps and games they download, adding value to advertisers and a great ROI. She gives advice about the 3 main features designed to go beyond the install.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Mastering Your Paid User Acquisition Strategy

Business of Apps — Mon, 05 Dec 2022 17:28:35 +0000

Lorenzo Rossi and Ekin Gür Sönmez of REPLUG conducted a session at APS Berlin about strategies to master your paid user acquisition approach. They explain how to achieve this through a 5 step process: Audit & setup, strategy, implement, analyze, and optimize and test.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How Yodel Mobile & B&Q Increased App Revenue by 40%

Business of Apps — Mon, 05 Dec 2022 17:24:58 +0000

In this video from APS Berlin, Igor Blinov from Yodel Mobile and Harry Blamire from B&Q discuss how they maximised growth for the B&Q app and drove a 40% increase in revenue with their award-winning keyword optimisation strategy.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Utilizing Product-Led Growth Principles for App Engagement

Business of Apps — Mon, 05 Dec 2022 17:05:53 +0000

In this brief session, Amplitude’s Esther Trapadoux discussed how product-led growth can be used for any digital application or product. She shared tips on how to interpret customer behavior in your product or app. She emphasized the value of product analytics and how it can strengthen and improve user engagement and retention to help you develop a better customer journey and grow your app.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Leveraging Contextual Data for Performance Advertising

Business of Apps — Mon, 05 Dec 2022 17:03:14 +0000

In this session, Ben Jeger of Moloco, delivers an insightful talk about leveraging contexual data for performance marketing. He talks about what we can expect for ad performance in the post-IDFA world and ways we can adapt in the new, privacy-centric ecosystem.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Creating Positive Feedback Loops Between ASA & ASO

Business of Apps — Mon, 05 Dec 2022 16:51:29 +0000

In this session, Emre Bilgic from MobileAction, delivered a talk about creating positive feedback loops between app store advertising and app store optimization to improve efficiency. He discussed the importance of ASA and ASO. Watch this video to discover the potential of the new ad locations, Today Tab advertisements and Product Page ads, as well as which campaign types are required and how to use them successfully.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Using CRM Channels to Build Complementary Experiences

Business of Apps — Mon, 05 Dec 2022 16:48:47 +0000

Natalie Fitch, founder of Loyalty Consulting, spoke about the use of effective customer relationship management channels to build exclusive, complementary experiences. She points out that brands usually set goals or come up with strategies that are product-focused, rather than customer-focused. Natalie highlights the importance of utilizing CRM channels effectively to tailor customer experiences, which leads to customer retention and loyalty.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Scaling Beyond a Million $ Campaign: The Good, The Bad & The Ugly

Business of Apps — Mon, 05 Dec 2022 15:57:42 +0000

Luca Stefanutti, who is responsible for the growth of adidas Runtastic, recounts his experiences in this capacity. He discusses the good, the bad, and the ugly of extravagant campaigns.

He offers his perspectives on growing beyond a million dollar campaign from the standpoint of user acquisition. Luca talks about how such campaigns give you the power to experiment, scale up and down, and measure, but also how these might affect growth.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Strategies to Prepare for 2023

Business of Apps — Mon, 05 Dec 2022 15:42:03 +0000

Watch this video to learn the mobile market trends that were seen in 2022. David Woods from Data.ai also shares predictions, forecasts and strategies to prepare for 2023.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Mobile App Market Outlook 2023

Business of Apps — Mon, 05 Dec 2022 15:40:10 +0000

Salman Chaudhry of Sensor Tower joined APS Berlin for this brief presentation to go over the key trends for the mobile app market in 2022. He offers information on the Mobile App Market’s top trends, category trends, and market overview for 2023.
Watch the video to find out the forecasts and knowledge you need to succeed in the mobile app market in 2023.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Mobile App Market Outlook 2023 appeared first on Business of Apps.

How BBC Children’s got App Store Marketing Right

Business of Apps — Thu, 27 Oct 2022 08:36:19 +0000

Ian Irving from BBC joined APS London to showcase the success of the BBC Children’s app portfolio. BBC Children’s app portfolio includes 4 apps. Ian shared app store marketing and seasonality strategies used to drive app growth and success.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The Evolution of Consumer Subscription Apps

Business of Apps — Mon, 03 Oct 2022 19:05:40 +0000

Eric of GP Bullhound kicked off the App Promotion Summit with an insightful presentation about the evolution of consumer services.

He presents his research on the consumer subscription software ecosystem, including its current state and future directions. He discusses the opportunities and challenges marketers may have to undertake in the consumer subscription software ecosystem. Eric continues by highlighting the value and power of community for subscription-based apps.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Improving your Subscription Funnel

Business of Apps — Mon, 03 Oct 2022 19:05:34 +0000

In this short talk, Jeff Grang, Co-founder and CPO of Purchasely, was joined by Andy Carvel, Co-founder of Phiture. They share some insights about subscription-based apps gathered from the market and tips and tricks about how to grow and improve your subscription funnel. They start by explaining what a subscription funnel is by comparing it to using a funnel to fill a bottle of water. They talk about the stages of a subscription funnel, from trial onboarding to retaining users.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: Getting your Subscription App’s Monetization Strategy Right

Business of Apps — Mon, 03 Oct 2022 19:05:19 +0000

Watch this video for a panel discussion about getting your subscription app’s monetization strategy right. The panel included Joel Julkunen of GameRefinery, Jenny Pollock of Together Labs, and Kenny Kawal of Fabulous. The panelists discuss the challenges of subscription fatigue and the current economic state, and how it can be factored in when designing your subscription app’s monetization strategy.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to Create a Profitable Growth Strategy for Subscription Apps

Business of Apps — Mon, 03 Oct 2022 19:05:11 +0000

In this short presentation, Alexander Guerra shares his learning and takeaways on how to create a profitable growth strategy for subscription apps. He outlines his seven-step strategy for creating a successful growth monetization plan for subscription apps.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post How to Create a Profitable Growth Strategy for Subscription Apps appeared first on Business of Apps.

7 Proven Ways to Increase Conversions

Business of Apps — Mon, 03 Oct 2022 19:05:04 +0000

The key to lowering user acquisition costs and increasing revenue is measuring and optimizing conversion rates. Steve Young, founder of AppMasters led an interactive session about 7 proven ways to increase conversion. He goes into great depth to underline the significance of each of the seven approaches to boost conversion.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Leverage User Research to Guide your Monetization Strategy

Business of Apps — Mon, 03 Oct 2022 19:04:56 +0000

Jenny Kay Pollock of Together Labs talks about leveraging user research to guide your monetization strategy. She discusses research methodology, how to increase user spending by giving consumers actual value, and how to let users determine the product path and monetization strategy. Join Jenny to learn strategies for improving your understanding of your users so they will subscribe to your app for an extended period of time.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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SKAdNetwork 4.0 and Privacy Sandbox: What do Subscription Apps Need to Know?

Business of Apps — Mon, 03 Oct 2022 19:04:48 +0000

Are you interested in getting the most out of SKAdNetwork 4.0 and Android Privacy Sandbox as a paid app?

Join Branch’s Alex Bauer as he talks about recent developments and what subscription apps need know to get ready. In light of recent developments, where mobile app marketing is increasingly focused on privacy, he discusses the landscape of subscription apps. He describes SKAdNetwork 4.0, Android Privacy Sandbox, and related developments, as well as how to be prepared for them.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Post-ATT Measurement for Subscription Apps with Media Mix Models

Business of Apps — Mon, 03 Oct 2022 19:04:40 +0000

Shamanth Rao, Founder & CEO of RocketShip HQ, participated in APS San Fransisco by giving a presentation about post-ATT measurement for subscription apps with media mix models. He talked about media mixed modelling and how it may be applied to tackle the challenges and opportunities presented by SKAdNetwork.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: User Acquisition for Subscription Apps

Business of Apps — Mon, 03 Oct 2022 19:04:33 +0000

Watch this video for a panel discussion about user acquisition for subscription apps. The panel includes Roi Nam of Airbridge, Sunil Subhedar of Canva, Lenette Yap of Inkitt, Ryan Kim of Spotify and Todd Kane of Begin. The panelists discussed the strategies of acquiring new free users and converting them into paid users.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Diversifying User Communication to Drive Retention Growth in Subscription Apps

Business of Apps — Mon, 03 Oct 2022 19:04:23 +0000

Mickey Atir of Photomyne Ltd discusses diversifying user communication to drive retention growth in subscription apps. Watch the video to find out how Photomyne leverages user segmentation, user communication, and physical services to enhance retention.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: How to Optimize the User Journey to Maximize Subscription Retention and Revenue

Business of Apps — Mon, 03 Oct 2022 19:03:55 +0000

In this video, a panel discusses strategies for streamlining the user experience to increase user engagement, retention, subscriptions, and ultimately revenue. Nick Salzman of One Signal, David Barnard of RevenueCat, and Seth Miller of Rapchat were on the panel. The panelists talked about how they employ user segmentation to handle onboarding and various subscription kinds for a range of customers with varied interests. They concentrated on exchanging advice and best practices for improving the user experience to enhance engagement and retention, which may add value by generating app subscriptions.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Why the future of e-commerce is live shopping

Business of Apps — Mon, 23 May 2022 12:37:02 +0000

Maggie Adhami-Boynton, Founder & CEO of ShopThing Inc., joined APS New York to talk about why live shopping is the future of e-commerce. She goes on to discuss what live shopping is and why it has a higher conversion rate. Maggie covers live shopping trends, the incredible potential of the retailers, and how to begin tapping into this trend. She talks about the power of influencer marketing combined with live shopping to engage consumers and generate millions in revenue.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to Build a User Acquisition Strategy that Converts

Business of Apps — Wed, 30 Mar 2022 14:27:09 +0000

Alice Muir and Natalie Rozenblat of Phiture talk about building a user acquisition strategy that converts. They give us real-world examples of how to develop a comprehensive, full-funnel acquisition strategy that ties together user acquisition and product lifecycle marketing, ensures alignment between the objectives of the two teams, and maximises key performance metrics.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to leverage initial touchpoints to set customers on a path to success

Business of Apps — Wed, 30 Mar 2022 09:36:39 +0000

OneSignal’s Megan Patrylak and Claudio Benedikter had a discussion on ways to enhance the onboarding journey for customers in order to boost app development and increase retention. They discussed the importance of investing in onboarding and some critical onboarding considerations to improve the overall experience for the customer. They also shared what OneSignal’s dashboard looks like and some of the customer onboarding success stories.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: Discover the Future of App Growth

Business of Apps — Tue, 29 Mar 2022 13:10:02 +0000

The panel included Lea Hartkopf, Ryan Thorpe of Reflectly, Yoann Pavy of Nude, and Charlie Cooke of Sidekick. Ryan went into great detail about Tiktok Advertising and how Reflectly uses it to promote user growth and acquisition. Charlie emphasized the value of brand development and why it is now more crucial for apps.

Watch the video to hear the Future of App Growth panel discuss trends for the coming months and share tips and tricks.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How we Bootstrapped to 1 Million Users

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Join Rootd’s Ania Wysocka as she shares the story of how Rootd was bootstraped to 1.4 million users. She shares the 6 key elements she focused on to get to 1.4 million users. Ania discussed tips and tricks, as well the takeaways from her personal experience.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Keynote Address: What is mobile marketing in 2022

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Mike Rhodes, Founder of ConsultMyApp delivered the keynote address about the future of mobile app marketing and how to succeed at it in 2022. He shared his observations and insights about how the market of mobile marketing is changing and maturing. He highlighted the significance of accurate, real-time data to fuel your marketing strategies.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Expectations Vs Reality When Developing & Launching a New App

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In this short presentation, Amrick Chauhan representing Which shares his experience of developing and launching new apps. He talks about user expectations and how to manage them to drive app growth and retention. Amrick addresses the gap between expectations and reality. He goes into depth about questions regarding quality, time and resource constraints, and integrating user feedback. He highlighted the importance of engaging users by gaining feedback to understand the problem space and incorporating it to constantly improve and reinvent in order to drive app growth.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Opening Address: The State of the App Economy 2022

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

APS London was inaugurated by Karl Knights of data.ai, who gave a talk on the App Economy in 2022. He went over some insights from the prior year. He talked about the rise in screen time and mobile usage. Karl talked about his expectations for 2022. He gave a summary of the performance of several apps, the revenue they generated during the previous year, and what is anticipated for the coming year.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to personalize the end-to-end User Journey

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In this session, Jon Garrity and David Eick of Leanplum, talked about mobile growth tactics across the full user journey. They highlighted the interconnectedness of data strategy and execution, user engagement through messaging and advertising, and testing-based optimization. Yet, marketers frequently limit their attention to message and executing campaigns, which results in a subpar customer experience. They analyzed some of the common issues that can cause users to abandon the journey at various points by delving into the pirate metrics. They shared strategies to personalize the complete user journey to drive app retention and monetization.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to develop Cross-Channel User Journeys that can 4X your revenue

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

El Shuttleworth from Iterable spoke about the value of cross-channel marketing in this session and how it can help you give your target audience a more seamless customer journey. Learn about cutting-edge marketing techniques that enable businesses to scale and automate their messaging across a wide range of audiences, creating memorable experiences out of the moments that matter to their customer base and delivering the right message, to the right person, on the right channel, at the right time. She explained how using cross channel marketing can help increase your company’s revenue, significantly.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to make Influencer Marketing more User Acquisition-friendly

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Federico Llano of TATAM Digital talks about the puzzle of data and influencer marketing and how TATAM solved it. He presents a case study to demonstrate how to better optimize influencer marketing campaigns and make them more user acquisition-friendly. He gives advice on how to bridge the gap between UA and influencer marketing to optimize app performance and growth.

Visit https://tatam.tools/ for more information.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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What is Return on Experience and how to measure it

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

We are introduced to return on experience, its advantages, and how to evaluate it by Laura Davis and Richard Earnshaw of AppsFlyer. Although return on investment (ROI) is a crucial indicator for determining the profitability of monetary investments, it is frequently inadequate. Learn about methods to increase return on experience to boost app growth by joining this session.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How iOS 14.5+ impacted Paid Ads Revenues

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Join Jakub Chour of HER to find out how iOS 14.5+ impacted paid ads revenue. He shares his key takeaways from the mistakes they made in the previous years. Jakub shares information on HER’s experience with the Apple Tracking Transparency framework and how HER modified their digital marketing approach for the post-iOS 14.5 era.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to leverage assets to increase retention and engagement

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Watch this video for a panel discussion about leveraging assets to increase retention and engagement. The panel includes Jonathan Mamou and Eleni Papadopoulou of Adjust, Vittorio Boccanera of Monzo Bank, Richard Smith of Mixpanel, and Malik Medjahed-Schwethelm’s Mind Candy. They divulge their strategies for using assets to their full potential in order to maximize ROI and promote growth during this workshop.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Strategies to Fuse ASO & ASA Using the Language of Data

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Ryoma Nelson and Luisa Ronchi from ConsultMyApp spoke about the importance of combining Apple Search Ads and App Store Optimization to boost app growth. They addressed the key challenge faced by a majority of companies, the abundance of data and how to leverage it effectively to maximize growth. In this session, they share strategies to leverage the available data to align ASO and ASA as a way of improving keyword rankings and visibility, conversion rate, and engendering healthier CPAs.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to navigate the maze of new Privacy Regulations and the Data Clean Room environment

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In this video, join Darren Elliott of AppsFlyer as he discusses how to navigate the maze of new privacy regulations and the data clean room environment which may allow you to build crucial market insights about your product. User information has always been crucial for effective marketing operations. Yet, in light of recent developments, mobile app marketing is now heavily focused on privacy. The effects this has had on mobile attribution models, campaign optimization, monetization methods, etc. are explored in depth by Darren. He describes the effects of these shifts on marketers.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Discover Reddit’s value of the view and what it can do for app marketers

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Ashleigh Rankin from Reddit delivered a short presentation about the uniqueness of Reddit and the insight it delivers into its users, devoid of common assumptions and stereotypes. She discusses Reddit’s growth and what it has to offer. She highlights Reddit’s contribution to user spending. Ashleigh discusses the advantages Reddit advertisements may provide to app marketers by assisting them in driving action and advocacy their brands.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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What will digital advertising look like in the Internet of Things age

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Maria Ramiro Martin from Huawei Ads shares what digital advertising will look like in the age of ‘Internet of Things’, where devices will be connected. While IoT has benefits, it can also cause disruptions. She compared the pre and post internet era.

Join Maria to learn how to prepare for this technological upgrade and benefit from the IoT ecosystem to use digital advertising to reach the right audiences, at the right time, on the right devices!

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How Yodel Mobile’s App Store Optimization strategy 5x’d B&Q’s growth

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Yodel Mobile’s Rishan Weerakoon and B&Q’s Harry Blamire take us through the challenges of leveraging the power of app stores through a 360-degree approach that isn’t always self-evident or easy to implement. They discussed the actions they took to accelerate B&Q’s retail app’s growth dramatically. Watch this video to learn more about Yodel Mobile’s optimization cycle and how it boosted installs and increased B&Q’s visibility.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: How to rebuild User Acquisition in a Post-iOS 15 World

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Watch this video for a panel discussion about how to to rebuild User Acquisition in a Post-iOS 15 World. The panel included Will Melzer of Moloco, Hannah Parvaz of Uptime, Dan Whitehead of Cuvva, Piyush Mishra of Product Madness, and Caitlyn Hill of Glorify. The panelists discussed major shifts in the market, the impact of digital channels, how the world responded to iOS 15 and how to prepare for iOS 16.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post PANEL: How to rebuild User Acquisition in a Post-iOS 15 World appeared first on Business of Apps.

How is App Store Optimization changing

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In this session, AppTweak’s Simon Thillay, talked about re-thinking ASO in 2022 to adapt to the shift in the ASO ecosystem. He shared how AppTweak leverages data, organic keywords and seasonality strategies to increase downloads. Discover how to overcome the structural and organizational difficulties that App Store Optimization may face in the future. Learn more about the amazing prospects brought about by the significant changes in ASO.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Combining App Store Optimization and Paid User Acquisition to drive app growth

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In this video, Thomas Kriebernegg, Managing Director and Co-Founder of App Radar, talked about strategies to drive app growth by combining ASO with paid user acquisition. He provides a framework for sustaining a flow of high-quality users, improving keyword ranks and visibility, and boosting organic installs. A 5 step framework to boost app growth was shared by Thomas during this session.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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The State of Mobile Messaging 2022

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Josh Wetzel, OneSignal’s Chief Revenue Officer, explains his company’s user engagement and customer loyalty approach in this video. He discusses mobile messaging in 2022, including topics such as mobile push notifications, the value of a multichannel strategy, and lastly, why providing a customised customer experience is important. He continues by sharing growth hacking strategies to increase your engagement with the messages being sent.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How Putting Your Customers First will make your App Growth Skyrocket

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Lea Samrani, Lead Product Manager at Uptime, discusses the value of putting the needs of your customers first in this short talk. She talks about customer engagement tactics that will eventually result in attracting new, valuable consumers. Join Lea as she discusses the “freemium” strategy used by her company and how to make it successful by understanding and optimizing the activation funnel, establishing a sense of scarcity, and maintaining effective communication to use feedback to feedforward. For a truly enlightening session, watch the video.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to build relevant, impactful, and personalized customer experiences

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Jason Smith, VP of Sales for MoEngage, discusses why personalization often fails. He shares his inisghts about how to create relevant, effective, personalized user experiences that will ensure that you don’t lose customers. He shares his key findings from the perspective of customers and marketers, and the role of insight-led engagement. He also talks about the tools that can be leveraged using customer insights.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to be flexible with Google Play experiments

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In order to improve optimization, boost growth, and broaden visibility, Dimitris Drakatos, SEO and ASO Lead at Peanut, demonstrates how to be more adaptable and effective with the Google Play Store tests. Dimitris’ talk about the advantages and drawbacks of Google Play experiments and enlightens us with lots of examples and step-by-step action plans.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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PANEL: How to Engage App Users in 2022

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Watch this video for a panel discussion about how to engage users in 2022. The panel included Peggy Anne Salz of MobileGroove, Aurélie Genet of Flo Health, Harjot Dhillon of Azimo, Jimmy Davis of MindLabs, and Andy Letting of Kingfisher. The panelists discussed the significance of acquiring and engaging valuable consumers in order to raise LTV and, eventually, increase revenue. Each of the panelists offered their insights and shared tips and tricks to engage users in 2022.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How to keep ads relevant and demonstrate your app’s value proposition to attract the right users

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

Join Cameron Innes, Senior Mobile Marketing Manager at Trainline, for a brief discussion on how to enhance the performance of your ads on social media. He also discusses how to make ads relevant in the future, given all the changes that are occurring. He continues by highlighting how to demonstrate the value proposition of your app to attract the correct target audience, and most importantly, how to achieve all this at scale. He also shared an example to show how all of this may be achieved.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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How Apple Search Ads impact App Store Optimization performance

Business of Apps — Mon, 28 Mar 2022 07:48:09 +0000

In this session, Yusuf Barutcu of MobileAction, discussed the impact of Apple Search Ads on App Store Optimization performance. He analyzed the combined outcomes of CPP and ASA. After explaining the Apple algorithm and keyword ranking to us, he goes into great detail about how Apple Search Ads may be used to enhance App Store Optimization.

Find out more information on our events via our website and social media channels:

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

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Apple Search Ads: How to Launch and Scale Them (Using ASO Data)

Business of Apps — Fri, 10 Dec 2021 11:47:06 +0000

Eugenio from Hello Fresh talks about how to launch and scale Apple Search Ads using ASO data. In this session, Eugenio speaks about how to identify which data should be leveraged to launch and scale ASA.A process known as “traffic cannibalization” occurs when one channel (ASA) “consumes” traffic from another channel (ASO). Eugenio discusses how to analyze data and avoid cannibalization. He also shares strategies for building account structure and roll out to improve efficiency and run a successful campaign.

Find out more information on our events via our website and social media channels:

#apsberlin #scaling #Apple #searchAds

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Use Influencer Marketing to Increase User Acquisition.

Business of Apps — Fri, 10 Dec 2021 11:47:04 +0000

Watch this video as Lucia Aguillar, Founder of TATAM, gives a presentation about supercharging your user acquisitionby gaining more users and subscribers. She talks about the effectiveness of influencer marketing as a user acquisition channel. Lucia shares key insights from TATAM’s studies and research, as well as 7 strategies that will help your app grow by being more creative and attracting new users.

Find out more information on our events via our website and social media channels:

#apsberlin #influencers #marketing #acquisition

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Using Organic Channels and the “App First” Approach

Business of Apps — Fri, 10 Dec 2021 11:47:01 +0000

In this session, Jon and Eleanora from Branch, discuss how to stay ahead of the curve, how to grow your business and keep users happy and engaged. They discuss ways to use organic channels to further your objectives. You can learn from the examples, strategies, and best practices of successful brands that maximize the growth of their apps through multiple organic channels by watching this video.

Find out more information on our events via our website and social media channels:

#apsberlin #organicgrowth #appfirst #organicchannels #optimization

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What Your Customers Want: 2022 Personalization Strategies

Business of Apps — Thu, 09 Dec 2021 15:28:44 +0000

Jason Smith from MoEngage shared personalization trends and insights from 2021. He discussed the challenges faced by marketers to deliver a consistent, personalized customer experience. He discussed the trends and consumer insights about the preferred communication channels while also sharing some really interesting findings about what customers want. Jason shared best practices for enhancing customer engagement. He gave some advice on how to use a customer engagement platform to scale your strategies while still providing wonderful customer experiences throughout the customer life cycle. Finally, he emphasized the importance of AI and data in personalization.

Find out more information on our events via our website and social media channels:

#apsberlin #personalization #MoEngage #customerengagement

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The Effects of Creativity on Paid Social Content

Business of Apps — Thu, 09 Dec 2021 15:28:44 +0000

Natalie Rozenblat and Isabella Zulli from Phiture, talk about the importance of creative, how to test, edit and report which creative works best. Paid social want content that the users can connect with. They explain what creative hits are why are they important. Creative hits have the highest engagement and impact. Natalie and Isabella discuss how concepts can be tested, horizontally and vertically, to get a hit faster. They share key takeaways and lessons learned through real-life examples.

Find out more information on our events via our website and social media channels:

#apsberlin #paidsocial #creativity #creativehits

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Making Sense of the Post iOS15 World

Business of Apps — Thu, 09 Dec 2021 15:28:44 +0000

This session provides information on how the release of iOS 15 has affected the world and how we can understand it. Roman from Growth FullStack compares and contrasts life before and after iOS 15. He provides an in-depth analysis of what user acquisition may look like in the future and what strategies can be deployed to maximize UA and app growth.

Find out more information on our events via our website and social media channels:

#apsberlin #iOS15 #UAanalysis #postiOS15

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Babbel’s Growth and the 7 CRM Levers

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Veronica and Pauline from Babbel, talked about the 7 CRM Levers that drove Babbel’s success in 2021. The levers are split between the users and the leads. The Leads conversion side features user age segmentation, new subscription modes (Babbel lifetime), surprise offers, and seasonal quizzes. Onboarding process, podcasts, and perceived learner progress are all part of the customer conversion side. Discover how to use these tactics in your companies. Watch this video to learn how you can drive app growth by acquiring new users and engaging the already existing users.

Find out more information on our events via our website and social media channels:

#apsberlin #CRM #7levers #Babbel

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Solutions to Influencer Campaigns Fails

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Watch this video to see Jide Maduako, CEO of Yoke Network, share best practices to use Tiktok and various other channels for influencer marketing. He shares the common reason for the failure of these campaigns as users are looking for creativity and innovation. This workshop will cover the app category vs performance matrix and creator content strategies. Jide will provide an insight into the most effective strategies to run successful influencer marketing campaigns.

Find out more information on our events via our website and social media channels:

#apsberlin #influencer #campaigns #tiktok #contentcreators

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Top Tips to Grow Using a New Ad Platform With HUAWEI Ads

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

In this session, Stephane and Muhammed from HUAWEI Ads, introduce a new advertising platform. They discuss this up and coming platform’s performance, success and it’s benefits in terms of user acquisition, user engagement and user retention. They delve deeply into this platform’s features and uncover how to use it as a publisher for monetization and to promote app growth in 2022.

Find out more information on our events via our website and social media channels:

#apsberlin #HUAWEIAds #Adplatform #drivinggrowth

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Why are User Generated Content Ads Considered Money Well Spent?

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Join Alexander, Laura and Daniel from Customlytics to learn about the importance of user generated content ads as performance boosters, through the industry-acclaimed framework, Marketing Master Map. Using a client case study that TikTok recognized as a “Best Practice,” they examine how user-generated ads compare to overpriced, generic agency-produced content in terms of app performance.

Find out more information on our events via our website and social media channels:

#apsberlin #usergenerated #contentads #performanceboost

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Effective Marketing Strategies to Attract Most Valued Users

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Watch this panel discussion to learn more about how to optimize your campaign and acquire the most valuable users. The panel includes Peggy Anne Salz of MobileGroove, Cyril Caël of AppLovin, Alexandre Pham of Adjust, Alexey Gusev of Good Game, and Alper Taner of Gorillas. The panelists share effective marketing strategies to attract most valued users.

Find out more information on our events via our website and social media channels:

#apsberlin #marketing #valuedusers

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Combatting Churn by Increasing App Engagement

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Watch this video for a panel discussion about how to achieve app engagement to battle against churn. The panel includes Aykut Bal of Storyly, Alex Beresford of Taxfix and Jakub Uniejewski of Freeletics. The panelists spoke about the challenges of engaging users after the app is downloaded. They emphasized how crucial it is to comprehend your consumers’ needs in order to increase retention and engagement and add value to your app. The panelists discussed effective practices and strategies to boost in-app user engagement and keep users active.

Find out more information on our events via our website and social media channels:

#apsberlin #userretention #battlingchurn #appdownloads

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Boosting App Engagement using Offline Events

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Luca and Lorenzo of Replug, delivered a talk about boosting app engagement using offline events. This session provides information about the significance of CRM and demonstrates how to employ a CRM growth strategy, ultimately increasing user engagement. They discussed the impact of COVID-19 in terms of user behavior and customer loyalty. They discuss strategies and tactics for retaining customers in the present market environment.

Find out more information on our events via our website and social media channels:

#apsberlin #offlineevents #boostengagaement #appengagement

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App Discovery’s Current State

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

The APS Berlin 2021, online edition was opened by a session about the current state of app discovery by Ilia from AppFollow. He started by sharing app optimization life cycle of AppFollow. Why competitor tracking is important was also discussed by Ilia, along with strategies to approach it and what a marketer stands to gain from it. He also shares tips on how to optimize your app’s discovery on Play Store as well as App Store. It also discusses the significance of the feedback strategy and how it may raise sales, enhance the quality of your brand, and generate buzz about your app to make your app more discoverable.

Find out more information on our events via our website and social media channels:

#apsberlin #appdiscovery #appoptimization

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ASO in 2022

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Watch this video for a panel discussion about App store optimization in 2022; what you should know and what you should expect for the upcoming year. The panel includes Simon Thillay of AppTweak, Ana Luhuerta Escudero of Sixt, Quoc Anh Luong of Vinted, and Dora Trostanetsky of Trade Republic. The panelists talk about the App Store’s strategy for customizing the process and using additional data points to make usage more relevant to users. The experts on the panel talked about why optimized keywords are no longer sufficient to attract users and how to make the process more organic and meaningful.

Find out more information on our events via our website and social media channels:

#apsberlin #ASO2022 #optimization

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A Framework for Integrating ASO and Paid UA on the Road to Growth

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Sarah of Pupy Dog Training App and Thomas from App Radar discuss a framework for integrating App Store Optimization and paid user acquisition to drive growth. They demonstrate the strategies to combine ASO and paid UA by using the Pupy Dog Training App case study. They began by discussing the scope and goals that they had envisioned for the project. The framework for growth was also shared by them. They provided insights into the strategies that led to success through their key findings and results.

Find out more information on our events via our website and social media channels:

#apsberlin #ASO #paidUA #roadtogrowth

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Using Search Popularity Scores from Apple Search Ads in ASO

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

In this session, Gabe Kwakyi and Moritz Daan, discuss ways to use search popularity scores from Apple Search Ads in App Store Optimization. This video includes a discussion about the real value of Apple Search Ad popularity scores and how to use it to drive keyword optimization and conversion. To learn more about how to use the search popularity scores from Apple Search Advertising in ASO, watch this session.

Find out more information on our events via our website and social media channels:

#apsberlin #popularityscores #Apple #SearchAds

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How to Take Your App Global

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Yodel’s Edouard talks about how to get your app noticed in the global app ecosystem. He shares some of global launch strategies that have worked for them. Edouardo discusses the importance and approaches of localizing your ASO and user acquisition. He shares insights into embracing an effective global creative strategy to boost user acquisition and drive app growth.

Find out more information on our events via our website and social media channels:

#apsberlin #globalapp #goingglobal

The post How to Take Your App Global appeared first on Business of Apps.

Impact of Influencers on Our User Acquisition Strategy

Business of Apps — Thu, 09 Dec 2021 15:28:43 +0000

Rodolpho from Tandem discusses the company’s user acquisition journey throughout the previous year, how influencers impacted this journey, and what it will entail going forward. He shares information about Tandem’s growing emphasis on influencers and content creators across all of their UA platforms, as well as success stories of partnerships they have undertaken and their aspirations for future collaborations with content producers from their own user base. Join him for an insightful talk on how to reach and acquire users, produce captivating content to engage consumers, maximize install rates and increase revenue generation.

Find out more information on our events via our website and social media channels:

#apsberlin #influencers #marketing #acquisition

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How to Supercharge your User Acquisition with Influencer Marketing

Business of Apps — Tue, 07 Dec 2021 14:49:29 +0000

Watch this video to see Lucia Aguillar, the founder of TATAM, discuss how influencer marketing may accelerate your user acquisition. She discusses influencer marketing’s effectiveness as a user acquisition channel. Key findings from TATAM’s studies and research are shared by Lucia, along with six suggestions for accelerating user acquisition.

Find out more information on our events via our website and social media channels:

#apsusa #appgrowth #appstore #appmarketing #paid #marketing #mobilegrowth #mobileapps #mobilemarketing #digitalgrowth #useracquisition #influencers #influencermarketing

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Winning with influencers in a Post-IDFA world

Business of Apps — Thu, 24 Jun 2021 11:31:53 +0000

Jidé Maduako, the CEO of Yoke Network, spoke at APS USA (WFH) about the value of influencer content in your campaigns as well as the impact of creator campaigns. He discusses the impacts of privacy restrictions, changes made by Apple, and their effects on influencer marketing. In order to maximize app growth, he emphasizes the value and impact of creative campaigns and influencer content.

Find out more information on our events via our website and social media channels:

#apsusa #appgrowth #appstore #appmarketing #organic #paid #marketing #mobilegrowth #mobileapps #mobilemarketing #digitalgrowth #influencers #influencermarketing

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TikTok influencer campaigns

Business of Apps — Thu, 25 Feb 2021 23:12:13 +0000

Watch this video for a panel discussion about how brands are achieving incredible results by working with TikTok creators and influencers. This panel includes Purvi Patel of Reebok, David Philpott of The Goat Agency, and Alessandro Bogliari of Influencer Marketing Factory.The panellists addressed some frequently asked concerns and talked about the value of using Tiktok as a platform for influencer marketing. They discussed how to properly manage and track a campaign and compared Tiktok with other social media platforms.

Find out more information on our events via our website and social media channels:

#tiktok #tiktokmarketing #tiktokads #influencer #influencermarketing #SocialVideoStrategies #SVSUSA

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Which metrics should you be tracking for influencer marketing?

Business of Apps — Fri, 11 Dec 2020 10:37:11 +0000

Luisa Moura, the Influencer Marketing Lead at OneFootball, delivered a talk about using influencer marketing as a user acquisition tool, along with strategies to track and analyse the influencer campaign. She began by sharing how OneFootball runs and manages influencer marketing campaigns. Luisa discussed tips and tricks to effectively track and manage the success of influencer marketing campaigns. Finally, she provided general advice for those just starting out on developing an influencer marketing plan.

Find out more information on our events via our website and social media channels:

#apsberlin #aso #appstore #appmarketing #organic #paid #optimizing #marketing #appgrowth #applesearchads #advertize

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How to Work with Creators and Influencers on TikTok

Business of Apps — Fri, 25 Sep 2020 08:52:30 +0000

Watch this video for a panel discussion about how to work with creators and influencers on Tiktok. The panels includes Timothy Armoo, CEO of Fanbytes, Alessandro Bogliari, Co-Founder & CEO of The Influencer Marketing Factory, and Harriet Hughes, CMO of PlayStack. The panelists spoke extensively about the differences between influencer marketing on TikTok and other platforms. They also talked about strategies for finding the ideal Tiktok influencers to collaborate with. Finally, they discussed the best approaches and pointers for managing and analysing an influencer marketing campaign.

Find out more information on our events via our website and social media channels:

#tiktokMS #tiktokmarketing #tiktokforbusiness #tiktokers #influencermarketing #tiktok #apsusawfh #apslondon #apslondonwfh #apsnyc #apsberlin

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TikTok Influencer Marketing – The Wave House [case study]

Business of Apps — Thu, 24 Sep 2020 16:55:24 +0000

Jidé Maduako, the CEO of Yoke Network, spoke about how to find, manage, and collaborate with TikTok influencers to drive significant app growth. Jidé also shared how his company drove over 1 million installs with TikTok influencers.

He provided some important advice on how to optimize your influencer marketing campaigns, including creative strategy, content length, and increasing views. He also shared strategies of picking an ideal creator to collaborate with. He emphasized the value of creating your own Tiktok audience and offered insights into a case study about The Wave House’s growth-maximizing strategy.

Find out more information on our events via our website and social media channels:

#tiktokMS #tiktokmarketing #tiktokforbusiness #tiktokers #influencermarketing #tiktok #apsusawfh #apslondon #apslondonwfh #apsnyc #apsberlin #thewavehouse

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Driving Growth with TikTok Marketing

Business of Apps — Thu, 24 Sep 2020 14:49:50 +0000

In this session, Darius Moravcik, the Chief Marketing Officer of Reflectly shared the role Tiktok marketing plays in driving app growth. He shared 3 key strategies that can be used to take advantage of Tiktok influencer marketing; paid advertising, organic advertising and influencer marketing.

Find out more information on our events via our website and social media channels:

#tiktokMS #tiktokmarketing #tiktokforbusiness #tiktokers #influencermarketing #tiktok #apsusawfh #apslondon #apslondonwfh #apsnyc #apsberlin

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UA with Influencers: How to Measure and Drive Conversions on YouTube and Instagram

Business of Apps — Thu, 25 Jun 2020 20:58:15 +0000

Co-founder of TATAM Digital Federico Llano gave a presentation on user acquisition via influencers. He discusses the definition of influencer marketing and the target audience for it. He talks about how to use Instagrammers and YouTubers to measure and drive conversions. In relation to the organic uplift analysis, Federico presented the results of the Kids App case study. Together with his findings from the case study on the educational app, he also presented ROI over time analysis.

Find out more information on our events via our website and social media channels:

#apsusawfh #apslondon #apslondonwfh #apsnyc #apsberlin

The post UA with Influencers: How to Measure and Drive Conversions on YouTube and Instagram appeared first on Business of Apps.

How to drive app growth with TikTok influencers 📸

Business of Apps — Tue, 23 Jun 2020 21:49:47 +0000

In this video, Jidé Maduako, the CEO of Yoke Network, discussed best practises and lessons learned about working with Tiktok influencers to boost marketing campaigns. He outlined the benefits of using Tiktok as a platform for influencer marketing to promote app growth. Furthermore, he thoroughly compared Tiktok’s ability to promote app growth with that of other social media platforms.

Find out more information on our events via our website and social media channels:

#apsusawfh #apslondon #apslondonwfh #apsnyc #apsberlin

The post How to drive app growth with TikTok influencers 📸 appeared first on Business of Apps.

How to Not Lose Your Mind (or Your Shirt) Over Influencer Marketing

Business of Apps — Tue, 09 Jul 2019 15:07:10 +0000

Hopper’s Taylor Gobar spoke about the influencer marketing tactics her company uses as well as their campaign tracking and measuring techniques. She discussed the 4 pillars of influencer marketing and provided an overview of the key takeaways for each one. She provided interesting insights on how to identify and assess the relevant influencers for your campaign as well as how to gauge the success and efficiency of your marketing campaign.

SlidesLive version: https://slideslive.com/38917889

Find out more information on our events via our website and social media channels:

#apslondon #apsnyc #apsberlin

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How To Dominate 2019 Using TikTok And Snapchat Influencers

Business of Apps — Wed, 17 Apr 2019 15:03:35 +0000

At APS London, Fanbytes’ Timothy Armoo discussed how to use Snapchat in 2019 to drive the most downloads possible. He emphasized the value of using influencer marketing campaigns in order to compete with major brands in the market. He introduced the idea of “advertainment” to reach and engage audiences. He went on to share 3 key pillars of “advertainment” and how it can be used to optimize app growth.

See more at https://apppromotionsummit.com

SlidesLive version: https://slideslive.com/38914948

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Influencer Marketing For Apps

Business of Apps — Tue, 16 Apr 2019 15:14:48 +0000

David Cremades from From The Bench spoke at App Promotion Summit London 2019 about “Influencer marketing for apps”.

See more at https://apppromotionsummit.com

SlidesLive version: https://slideslive.com/38914937

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