In this session, Natalie Drozd, will explore how to use different measurement techniques to optimize your user acquisition strategy. 🚀
Natalie mentions some of the challenges of using measurement strategies:
☑ Measurement is a broad topic
☑ It can be misleading
☑ Numbers help create a narrative
She stresses on the importance of cohort analysis and explored a gamified approach with Q&A and immediate feedback along the way.
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