Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U.S. alone, CTV ad spend has increased by 60% YoY.
In this video, Brenda Chen from AppsFlyer, Gregory Pang from Mistplay and Leslie Lacayo from Step breakdown the cross-platform opportunity for mobile apps – including why it matters, how cross-platform measurement has advanced, and key use cases to propel your growth.
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