Maggie Adhami-Boynton, Founder & CEO of ShopThing Inc., joined APS New York to talk about why live shopping is the future of e-commerce. She goes on to discuss what live shopping is and why it has a higher conversion rate. Maggie covers live shopping trends, the incredible potential of the retailers, and how to begin tapping into this trend. She talks about the power of influencer marketing combined with live shopping to engage consumers and generate millions in revenue.
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![TikTok Influencer Marketing - The Wave House [case study]](https://i.ytimg.com/vi/vQOAzEwnl7I/mqdefault.jpg)
