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Mobile Advertising News, Data & Analysis

The latest news from the global app industry

BidsCube teams up with Pixalate to combat ad fraud

Partner Post

Over 90% of app gamers engage with in-app audio ads

Anne Freer | December 14, 2023

Mobile Advertising

Remerge launches a newsroom for the latest developments in mobile ad privacy

Partner Post

Adsterra’s Interstitials bring new definition of sparking your audience’s interest

Partner Post

The growing threat of invalid traffic – a $71 billion problem in 2024

Anne Freer | November 27, 2023

App Marketing, Mobile Advertising

Roku and Unity join forces to revolutionise mobile app advertising

Anne Freer | November 21, 2023

Mobile Advertising

Marketers prioritise mobile channels for ads this holiday season

Anne Freer | November 7, 2023

Mobile Advertising

Unity’s Runtime Fee sparks a 15% drop in US mobile app advertisers

Anne Freer | October 30, 2023

Mobile Advertising

Mobile ad spending grows 9% while video surges by 11%

Anne Freer | October 26, 2023

Mobile Advertising

Petal Ads’ game-changing solutions for entering the Chinese market at DMEXCO 2023

Partner Post

Join the conversation about the future of mobile ad attribution & targeting [live event]

Artem Dogtiev | October 4, 2023

Mobile Advertising

37% increase in app spending during Q4 holiday season

Anne Freer | July 21, 2023

Mobile Advertising

Instagram Reels outperforming other content types with 55% more interactions

Anne Freer | July 20, 2023

App Marketing, Mobile Advertising

Existing customers bring success: 95% of mobile marketers deepen focus on customer retention

Anne Freer | June 26, 2023

Mobile Advertising

The bigger picture: the benefits of view-through attribution for mobile ad campaigns

Anne Freer | June 15, 2023

Mobile Advertising

DMS makes strategic move into home services with acquisition of HomeQuote.io

Partner Post

Ad-mirable growth: mobile ad revenue jumps 14% to $336 billion

Anne Freer | May 17, 2023

Mobile Advertising

Petal Ads hails all-scenario ad solutions as the future of mobile advertising

Partner Post

Petal Ads (formerly HUAWEI Ads)

92% of mobile game advertisers released new creatives in Q1

Anne Freer | May 9, 2023

Mobile Advertising

App-timizing revenue: 57% of users download apps recommended by in-app ad

Anne Freer | May 4, 2023

App Marketing, Mobile Advertising