App Data Report 2023

Comprehensive insights into iOS and Google Play app stores

David Curry

Updated: November 15, 2023

Executive summary

Consumers spent $127 billion on apps and games in 2022 and there were and 142 billion, a small decrease for both on 2021 figures.

Which platform generates the most revenue? 

Apple’s App Store generates more revenue than Google Play. About 67% of all app revenue comes from iOS, despite Google Play having over three times the install base. 

How many apps were downloaded on each platform in 2022? 

32.6 billion apps were downloaded on Apple’s App Store in 2022, but that pales in comparison to Google Play, which had over 110 billion downloads. 

What was the most downloaded app of 2022? 

TikTok was the most downloaded app, for the third year in a row. Subway Surfers was the most downloaded mobile game.  

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Table of contents

  • App Store Statistics
  • Google Play Statistics
  • App Download Statistics
  • App Revenues Statistics
  • Top Grossing Apps
  • Most Popular Apps

The App Data Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables.  It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

What’s included? 

  • Document: PDF
  • Charts: 125
  • Data Points: 1986
  • Pages: 135

Don’t waste time searching the internet for app data – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

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List of Charts

  • Apps and Games in Apple App Store
  • Apps in the Apple App Store
  • Games in the Apple App Store
  • Most Popular Categories in Apple App Store
  • Apple App Store by Listing Volume
  • Paid vs Free in the Apple App Store
  • Average Price of an App in the Apple App Store
  • Apps and Games in the Google Play Store
  • Apps in the Google Play Store
  • Games in the Google Play Store
  • Most Popular Categories in the Google Play Store
  • Google Play Store by Listing Volume
  • Paid vs Free in Google Play Store
  • Average Price of an App in Google Play Store
  • Combined Apps and Games in Apple App Store and Google Play Store
  • Combined Apps in Apple App Store and Google Play Store
  • Combined Games in Apple App Store and Google Play Store
  • Price Distribution of In-App Purchases in Apple App Store
  • Average Price of App Subscription
  • Paid App Price Distribution
  • iOS and Google Play App and Game Downloads
  • iOS App and Game Downloads
  • Google Play App and Game Downloads
  • iOS and Google Play Game Downloads
  • iOS Game Downloads
  • Google Play Game Downloads
  • iOS and Google Play App Downloads
  • iOS App Downloads
  • Google Play App Downloads
  • App Downloads by Country
  • App Downloads by Country per Capita
  • Total Amount of Hours Using Apps
  • Hours Spent Using Apps by Country per Capita
  • iOS and Google Play App and Game Revenues
  • iOS App and Game Revenues
  • Google Play App and Game Revenues
  • iOS and Google Play Game Revenues
  • iOS Game Revenues
  • Google Play Game Revenues
  • iOS and Google Play App Revenues
  • iOS App Revenues
  • Google Play App Revenues
  • iOS and Google Play Subscription App Revenues
  • iOS Subscription App Revenues
  • Google Play Subscription App Revenues
  • Consumer App Spending by Country
  • Consumer App Spending by Country per Capita
  • App Revenues by Region
  • Top Grossing App and Games Globally
  • Top Grossing Apps Globally
  • Top Grossing Games Globally
  • Top Grossing Apps and Games in the United States
  • Top Grossing Apps and Games in the United Kingdom
  • Top Grossing Apps and Games in India
  • Top Grossing Apps on Google Play
  • Top Grossing on Apple App Store
  • Top Grossing Entertainment Apps
  • Top Grossing Music Apps
  • Top Grossing Social Chat Apps
  • Top Grossing Dating Apps
  • Top Grossing Health & Fitness Apps
  • Top Grossing Education Apps
  • Top Grossing Tools Apps
  • Top Grossing Role-Playing Games
  • Top Grossing Puzzle Games
  • Top Grossing Shooter Games
  • Top Grossing Strategy Games
  • Top Grossing Adventure Games
  • Top Grossing Casino Games
  • Top Grossing Simulation Games
  • Most Downloaded Apps
  • Most Downloaded Apps (Previous Years)
  • Most Downloaded Apps in the United States
  • Most Downloaded Apps in the United States (Previous Years)
  • Most Downloaded Apps in the United Kingdom
  • Most Popular Apps in China
  • Most Downloaded Apps in India
  • Most Downloaded Apps in Brazil
  • Most Downloaded Publishers
  • Most Downloaded Publishers (Previous Years)
  • Most Downloaded iOS Apps
  • Most Downloaded Google Play Apps
  • Most Downloaded Games
  • Most Downloaded Games (Previous Years)
  • Most Downloaded Social Apps
  • Most Downloaded Communications Apps
  • Most Downloaded Entertainment Apps
  • Most Downloaded Music & Audio Apps
  • Most Downloaded Shopping Apps
  • Most Downloaded Food & Drink Apps
  • Most Downloaded Travel Apps
  • Most Downloaded Education Apps
  • Most Downloaded Dating Apps
  • Most Downloaded Health & Fitness Apps
  • Most Downloaded Money Transfer Apps
  • Most Downloaded Arcade Games
  • Most Downloaded Puzzle Games
  • Most Downloaded RPG Games
  • Most Downloaded Simulation Games
  • Most Downloaded Adventure Games
  • Most Downloaded Shooter Games
  • Most Downloaded Strategy Games

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How does it work?

To get access to the App Data Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your App Data Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.

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