Cost per click (CPC) is a payment model that requires an advertiser to pay the publisher for each instance when their ad was clicked – this would be inside the publisher’s inventory, which can be a mobile app or website. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.
Just like CPI, cost per click varies per advertising platform, the geography of an ad campaign audience, and other factors.
Currently, an average CPC for one of the top mobile advertising platforms, Google’s AdWords, is about $2.32 per click. This model serves as the most basic KPI advertisers need to keep in check while they run ad campaigns to drive installs for their apps, or sales for any product they advertise.
CPC formula
Source: Medium
CPC Benefits
CPC, or cost-per-click, is a business model that requires an advertiser to pay a publisher each time an ad was clicked inside the publisher’s inventory. Since advertisers only pay when a customer clicks an ad, it’s a cost-effective form of advertising.
The rise of digital advertising has allowed advertisers to create ads with customised designs and to run them easily — coupled with a CPC campaign; this can be a powerful and effective way of reaching new audiences.
Advertisers are able to set their budget for CPC campaigns, allowing them to keep track of their goals and then adjust where necessary. The CPC model can also deliver results quickly. CPC campaigns can vary quite significantly in price, however, and sometimes it can be expensive.
CPC Ad Network Rates
Here you can find some CPC offers along with their platform and country in the table below.
| Platform/Network | Country | Rates |
| Admob | US | High, especially on Android, rewarded video: $23 |
| Admob | US | iOS rewarded video: $16 |
| Admob | India | Android rewarded video: $0.84 |
| Admob | India | iOS rewarded video: $1.18 |
| Google AdSense | US | $20 and above – but only with link unit ads |
Source: Blognife
Below we’ve listed the best CPC ad networks and platforms so you can get up and running without hassle.
