Propeller Ads is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers.
This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more.
Founded in 2011, the company rapidly became a leader in Popunder advertising first, and then expanded into the native and display advertising market with Push Notifications and other formats. The company covers 195+ GEOs with 12 billion advertising impressions per day. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification.
PropellerAds’ in-house developments, such as advertisement rotation algorithms, allow us to analyze a large number of users by numerous parameters and find the most suitable audience for each offer. These features are:
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CPA Goal bidding. AI algorithm that tests many ad placements and automatically picks the best bid (auction price) for each placement taking into account the desired conversion price set by an advertiser. So our partners don’t have to filter, blacklist, or whitelist zones (ad placements) manually. Based on our tests the traffic price is 40% less than with the manual bidding models.
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Interest Targeting for Push Notifications is our exclusive targeting option for our market.
Based on data of the latest user activity in the system and big data predictions, this feature allows bringing users together in cohorts with the highest probability of relevant interest to an offer. The cohorts include various affiliate marketing verticals.
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Direct Click allows testing an offer with the most-engaged audience that the system identified. This traffic type is most likely to bring desired conversions based on PropellerAds algorithms and system predictions.
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Multiformat CPA Goal campaign – it’s possible to show ads to the broadest possible audience with just a couple of extra clicks. By turning on this feature advertiser lets the system automatically copy the campaign parameters to other ad formats – Push, In-Page Push, or Onclick, depending on the initial format. Thus, no need to set up extra creatives and copy targeting settings manually.
Propeller Ads Jobs and Careers
PropellerAds lists available positions here across roles in Marketing, and Sales and Finance.
You can also find employee reviews and open positions on the company’s Glassdoor profile.
PropellerAds Features
- SmartCPC: Bidding Model for Auto Optimization
- High converting Direct Click traffic
- Interests/Demographic Targeting for push ads
- CPA GOAL - Fully Automated Optimization for Fine-Tuned Campaigns
PropellerAds Data
| Founded: | 2011 |
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| Employees: | 500 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
PropellerAds Info
| Types: | Mobile Ad Network |
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| Ad Formats: | Interstitial, PopUnder |
| Models: | CPM, CTV |
| Trading Models: | - |
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World Cup traffic spike: Utilities ad performance grows by 20% Posted on February 15, 2023 by Business of Apps PropellerAds noticed that conversion rates around certain GEOs, ad formats, and OS spiked by 20%.
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Social chat and short video apps: Marketing insights and statistics Posted on December 05, 2023 Insights and statistics PropellerAds, a multisource advertising network, also saw a surge in video social apps.
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Fantasy sports apps in affiliate marketing: How to score big in 2023 Posted on August 30, 2023 ...the sole reason that makes fantasy sports an appealing trend for affiliate marketers — and today, PropellerAds will demonstrate some figures and the actual campaign outcome with tips on how to master....
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Dating apps seasonality: Does it matter for your affiliate marketing campaigns? Posted on May 17, 2023 We took Tinder, Badoo, Bumble (statistics from open sources), and SweetMeet (PropellerAds statistics) and tracked their monthly downloads worldwide — without taking GEO into account....
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Strategies for media buying in the Utilities vertical Posted on April 05, 2023 ...advertisers should use? Well, we dug into the data to find out! We conducted a 30-day analysis of PropellerAds' advertiser data in the Utilities vertical and identified key trends, GEOs, and ad formats....
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#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming – in other words we are closing this year
PropellerAds Reviews
