We’re Favoured, a data-driven full-funnel app marketing agency leading the way in performance marketing across the entire app funnel.
So, what does that mean?
Well, we’re basically here to help you get more users and boost your profits – simple as that. We specialise in combining creativity and science to give you the best performance.
Our industry experts (sneak preview: our co-founder is a former Apple marketing lead) will support your business through full-funnel marketing. From attracting new people to converting them into customers, to engaging and retaining them long-term – we’ve got you covered.
Here’s how we do it…
Advertising, Influencer, and Organic Social
We specialise in paid social media marketing with expertise in TikTok, Apple Search & Instagram advertising. Our experts also cover Google PPC & UAC, and YouTube advertising. We can also boost your organic social media presence with influencer and UGC content.
Email, Push, Automations, and Growth Hacking
Favoured is unique because we run campaigns across the full app funnel so your marketing strategy covers the full user journey. We specialise in conversion strategy, email, push & in-app popup automations, MarTech implementation, CRO & ASO, and growth hacking.
Design, Motion Graphics & Video Production
Our talented Creative Team will innovate unique, engaging creatives that capture your brand. From design and product photography to motion graphics and video filming we create captivating content for your social and ads.
Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity! But don’t just take our word for it, our innovative, out-of-the-box thinking has earnt us industry awards, including ….
- The Drum Top Digital Agencies 2022
- Clutch Top Mobile Marketing Agencies 2021
- The Drum Best Value Agencies 2022
- Clutch Top Advertising Agencies 2021
- Best TikTok Agencies
- Top User Acquisition Agency 2021
Let’s get creative, let’s get clever, and let’s smash your marketing goals.
Awards
Favoured Services
- Multi-channel advertising
- TikTok Advertising
- Apple Search Ads
- Email Marketing
- Tool Stack Audit and Implementation
- App Store Experimentation
- App Store Optimisation
- App Review Management Strategy
- Retention strategy
- Google App Campaigns
- Paid Social (Facebook, TikTok, Snapchat)
- Push Notifications
- App Store Copy & Images
- In-App Popups
- Influencer Marketing
- Video Production
- Graphic Design
- Video Editing
- User Generated Content
Team
George Sharpe
George Sharpe is the co-founder of Favoured and former marketing lead at Apple. He was responsible for launching Apple Music globally as well as working on other apps such a Pokemon Go and Clash Royal. Prior to Apple, George looked after global launches for award-winning artists including Taylor Swift and Sam Smith.
Office Location
HEADQUARTERS
2 Riding House St
London W1W 7FA
United Kingdom
0203 488 2548
Favoured Data
Founded: | 2017 |
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Employees: | 10-50 |
Social Presence: | 5000 |
Website Traffic: | 3000 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Favoured Info
Platforms: | Android, HTML5, iOS, macOS, Mobile Web, Responsive Web Apps, Windows Phone |
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Types: | Performance Management |
Groups: | App Marketing, App Store Optimization, App Store Optimization Tools, Apple Search Ads, Beauty Influencer Marketing, Celebrity Influencer Marketing, eCommerce Customer Acquisition, Fashion Influencer Marketing, Gaming Influencer Marketing, Growth Marketing, Influencer Marketing, Influencer Marketing Agencies, Influencer Marketing Services, Mobile Game User Acquisition, Mobile Marketing, Performance Marketing, Social Media Marketing, TikTok Marketing, User Acquisition |
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Navigating the New Era of Push Notifications Posted on November 22, 2023
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Blazing trails in the app world: A comprehensive, creative and slightly cheeky startup marketing checklist Posted on October 31, 2023 That’s why resources like Favoured’s guide on defining tone of voice are so valuable.
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Create UGC that can help your app Posted on November 22, 2022 ...film UGC showcasing the amazing features of your app you can go forth and get producing content! At Favoured, we specialize in performance marketing with an expert team covering all things TikTok and UGC....
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How iOS16 affects the marketing of your app Posted on October 19, 2022 Favoured An updated Focus Mode Sure we’ve already seen the focus mode with the iOS15 update where....
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The pillars of middle of funnel marketing and why you need it for your app Posted on May 16, 2022 Still not feeling that confident? Favoured have got you covered.
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#18: Full Funnel App Marketing with George Sharpe, founder of Favoured Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action – buy an app copy, subscribe to it, register for a service or make an in-app purchase
- Favoured Climbs Clutch’s Ranking for Industry Game-Changers Advertising – it’s not just about making noise, it’s about making your brand stand out from the crowd in a sea of ‘me too’s. In other words, why are you different? In a world...
- Mastering A/B Testing in Mobile App Marketing: Strategies for Success In the dynamic realm of mobile app marketing, A/B testing emerges as a pivotal technique for enhancing user engagement and conversion rates. This method, also known as split testing, involves comparing...
- NOVEMBER TIKTOK TREND REPORT 2023 TikTok has emerged not just as a platform but as a cultural powerhouse, redefining entertainment, creativity, and information. According to Datareportal’s “Digital 2023” report, TikTok...
- Favoured Nominated for the UK TikTok Ad Awards We’re excited to announce that our latest TikTok campaign has been shortlisted for the UK TikTok Ad Awards! This is not just a nomination; it’s a celebration of the incredible fusion of creativity...
- Blazing Trails in the App World: A Comprehensive, Creative and Slightly Cheeky Startup Marketing Checklist Ready to launch your app startup? Explore this comprehensive marketing checklist, filled with insights on branding, content marketing, social media, email marketing, search marketing, design, video marketing,...
Get started |
Business of Apps Podcast with Favoured Co-Founder. Favoured reviews and testimonials – Check them out! https://www.tiktok.com/@favouredagency Careers |
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Contact |
hello@favoured.co.uk https://favoured.co.uk/contact/ |