AppsFlyer

AppsFlyer Info

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  The key data trends shaping the app industry in 2023 Posted on December 15, 2023 by Anne Freer From a decline in app install ad spending to the resurgence of iOS non-organic installs, here's AppsFlyer’s overview of the top five predictions that defined the year.

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  What Android marketers can learn from iOS apps to prepare for the privacy-driven future Posted on May 22, 2023
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  How can app marketers maintain a profitable subscription model? Posted on November 10, 2022
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  How marketers can protect apps from fraud and safeguard ad spend   Posted on September 28, 2020

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  The Cross Platform Opportunity for Mobile Apps CTV Beyond Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U
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  PANEL: App Growth Strategies 2023 Watch this video for a panel discussion about app growth strategies for 2023
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  The Future of Attribution AppsFlyer’s Mati Bochenczak discusses the prospects for mobile attribution in the future
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  What is Return on Experience and how to measure it We are introduced to return on experience, its advantages, and how to evaluate it by Laura Davis and Richard Earnshaw of AppsFlyer
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  How to navigate the maze of new Privacy Regulations and the Data Clean Room environment In this video, join Darren Elliott of AppsFlyer as he discusses how to navigate the maze of new privacy regulations and the data clean room environment which may allow you to build crucial market insights about your product

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  #172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove
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  #170: "User Acquisition for Subscription Apps" App Promotion Summit San Francisco panel   This week we have a bonus episode for you
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  #137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer   One of the biggest causes of our fears and worries is uncertainty
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  #21: COVID19 app marketing update - trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer   What helps us deal with uncertain situations? Hard data and analysis
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  #8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine   More than two million apps are available in the Google Play store and 1

• Top 5 data trends of 2023 and what’s in store for 2024  In the last three years, mobile app marketers have been on a wild roller coaster ride: covid, post-covid, iOS 14.5 privacy-driven data restrictions, the rise of AI, and a global economic downturn whose...
• Mastering creative analytics: where data meets design Creativity and data, like yin and yang, have long been perceived as polar opposites.  However, in today’s privacy-first world where technology reigns supreme, the traditional ways of optimizing...
• How to implement gamification and enhance your app’s user experience “Gamification” has been a buzzword in the app world for years now — and it’s no longer just a cool added extra. In fact, it’s become a core part of many apps’ engagement and retention strategy,...
• Unified ad engagement: The path to standardization In the ever-evolving realm of digital advertising, the power of creative ad formats cannot be overstated. Innovative formats, such as playable, skippable, and short-form video ads, have revolutionized...
• CTV-to-mobile trends report – 2023 edition TV advertising isn’t just for big-budget brands with deep pockets anymore. Connected TV (CTV) is now a measurable and affordable performance channel that offers mobile apps a great opportunity to...

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