Casino Affiliate Programs (2023)

Updated: December 18, 2023

This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.

Casino affiliate networks connect publishers with affiliate programs related to casino services.

The casino affiliate niche provides publishers with lots of high-paying offers capable of generating high income even with a limited number of offers.

Another advantage of casino affiliate programs is that they get backed by popular household names that greatly help to build trust.

Finally, high conversions and payouts are available thanks to well-tested and high-converting mobile landing pages.

We’ve researched and put together for you the best Casino affiliate networks.

What is a casino affiliate?

A casino affiliate essentially acts as an intermediary between casinos and players.

Affiliates are given a tracking link and get rewarded when new “players” register or play in the online casino–you’ll receive a commission every time someone clicks your link and completes the required transaction.

A player is someone who deposits real money in an online casino, and there are often bonuses on the profits generated by the casino from your referral.

Payment continues for the entire period as long as the referral stays and plays at the casino.

Top Casino Affiliate Programs

Below you’ll find the main pros and cons of casino affiliate marketing:


  • There’s lots of growth and ever-increasing ROI on a revenue share model.
  • Income almost always increases positively–dependent on the revenue share plan. Revenue share deals range from 25 to 50%.
  • Players tend to be highly engaged in this niche, so they play significant stakes and generate more for affiliates.
  • The commissions are usually high paying and consistent in the long-term.
  • With hard work, a new casino affiliate can make good money in 6-12 months.

Casino affiliate program example

Source: Alpha Affiliates


  • It doesn’t take much for a new player to change casinos if a better deal exists elsewhere.
  • It’s a highly competitive niche and to do well requires persistent effort; you don’t get results immediately.
  • The industry can change quickly, and you need to be able to adapt to it and potential new regulations.
  • Admin fees can be applied, hurting your total earnings; overall, this depends on the network.

Casino affiliate offers are often high-paying and popular offers, even if there aren’t quite as many of them.

With names such as 7Stars and Ladbrokes offering great programs, affiliate marketers and brands have a lot of potential.

How does casino affiliate marketing work?

Casino affiliate marketing requires you to market specific goods or services related to the casino, and in effect, you’re becoming a self-dependent sales consultant.

Once registered with a network, affiliates usually have access to marketing tools and reports granted by the affiliate program.

The applications to join the network are submitted via desktop or mobile and are typically reviewed and accepted within 48 hours.

You need to demonstrate to networks that you have a plan to market their casino to new players.

For example, you have a website that targets various keywords that players use when searching for an online casino, or you build a list of potential players and send them offers via an email newsletter.

You can also use social media to create a community of players and promote online casinos that way.

If you have a community of people you can reach, your application is more likely to be accepted.

In general, these are the steps you need to take:

1. Choose the niche or section you want to target
2. Plan your site
3. Build your site
4. Sign up for affiliate programs and get approved
5. Rank and convert new players

Affiliates place their tracking IDs on their site or another platform to drive referrals.

The most common ways of doing this are via text links, banners, and popups, which the casino affiliate program supplies.

The key to doing well is to build healthy and trusted relationships with your partner network(s) and to be able to adapt where needed.

How can you benefit from casino affiliate networks?

Affiliates benefit from using casino affiliate networks in many ways.

They don’t need to create a product themselves, and having the best marketing material isn’t something they have to worry about at all.

Typically, you get equipped with everything you need and then market to your audience on the platform of your choice, usually your site.

Casino affiliate programs are a great way to start making money from home without the need to pay anything upfront.

You earn a commission from an established network, and there are rarely any sign-up fees.

Some casino networks charge admin fees, but these aren’t all that common.

In fact, the best networks provide a weekly payout system and an easy registration process. They also offer support ready to assist you whenever you need it.

Casino affiliate network example

Source: Ace Revenue

Of course, the main benefit is that the affiliate receives financial compensation for introducing a new player to the casino.

They’re able to capture a part of the gambling world without running a casino themselves.

Be aware that many casino affiliate programs will have KPIs that they monitor, so you can’t just send a large amount of low-quality players to the casino’s site.

Instead, new players will generally have to make a deposit and meet wagering requirements.

For example, the customer has to sign-up, make a deposit, and then wager at least $150 before the commission gets paid.

That said, the potential to do well in the niche is high, and some of the top affiliates have made it their full-time job.

How to choose the best casino affiliate network?

How do you choose the right casino affiliate programs with so many available? We’ve listed some of the key things to look out for overall before you commit.

Revenue share model 

You need to check how the revenue from the affiliate partnership is going to be split or, in other words, if you will get paid per sale or per month.

Currently, cost per acquisition (known as CPA) is the primary method preferred by content creators.

You also need to see how your share of revenue gets generated each month–many networks will pay out a percentage of the losses that players sustain after signing up.

Others will pay a flat rate each month based on the number of people who open an account at the casino site.

Range and type of game options

You need to ensure the casino network offers a stable selection of game types and options.

For instance, there should be plenty of opportunities for new customers to explore; if there aren’t, new players are unlikely to commit to opening accounts, and as the affiliate, your income will drop.

Ideally, they have a good selection of activities such as table game options, with several versions of blackjack, baccarat, roulette and video poker available.

You’re looking for variety more than anything, as this keeps players from moving on to another casino.

Operator license

Be sure to check the licence that a network holds. For example, any online casino in the UK should have a licence from the Gambling Commission.

Casinos get typically regulated by gaming control boards (GCBs) in the US. These boards issue investigations, licensing, and enforcement of laws and regulations.

If a network doesn’t have a proper licence in your country, you should be careful about entering into a partnership with them.

A licence indicates that the operator is legitimate and above board.

What are the biggest affiliate casino offers and their platform?

Here are some of the most prominent affiliate casino offers and their platform in the table below.

Platform/Company Affiliate Offer Payout Data
Fruity Affiliates 30-40% revshare via promotion Payments made by the 10th each month
Golden Star 50% revshare Monthly, several payment methods
Gunsbet Revshare model Choice of payments
Earn Big Affiliate 30-50% revenue sharing No payment threshold
Viks 20-40% revshare €50 commission threshold
BitStarz 25-40% revenue share No payment threshold
Fortune Affiliates Rev share offer for the first 3 months of 30%, 40% and 50% Fast payment option
Luckybet 25% to 40% profit sharing Additional revenue from referral activity
Ladbrokes Dedicated affiliate program CPA, Revenue Share, Hybrid

Top Casino Affiliate Networks

Get started with the best casino affiliate networks

Casino affiliate programs can generate substantial revenue and sometimes life-changing opportunities, so they’re more than worth getting involved in for the right person.

Just be sure to watch out for any collaborations where things aren’t clear, and keep your eyes open for better offers over time.

Check out our top casino affiliate networks list and make the dream of passive income a reality.

We’ve put together for you the ultimate casino affiliate networks.

List of casino affiliate programs and offers

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